Everything Everywhere partners MasterCard
Lara O'ReillyEverything Everywhere has penned a five year deal with MasterCard to launch a co-branded mobile payments service for Orange and T-Mobile pay as you go customers.
Everything Everywhere has penned a five year deal with MasterCard to launch a co-branded mobile payments service for Orange and T-Mobile pay as you go customers.
Brands’ ability to use online channels that rely on super-fast connections as effectively on mobile devices as fixed screens has drawn nearer following the regulator’s decision to allow Everything Everywhere to re-use its existing spectrum licences.
When in opposition, the then shadow cabinet minister Francis Maude responded to a bit of hyperbole in The Sun over Labour “spending £100m on junk mail” by lambasting the government’s profligacy and “incompetence”.
Guinness has unveiled a global advertisement to mark the fourth annual “Arthur’s Day” celebration, the self-created anniversary in honour of the drink’s creator Arthur Guinness.
BT revealed details about the series of idents it has created featuring athlete ambassadors as part of its sponsorship of the coverage of the Paralympic Games.
John Lewis is opening its first ever pop-up shop to promote its debut smaller-format ‘flexible’ multichannel store in Exeter.
Just how did Microsoft use Star Wars characters to create a valuable customer segmentation strategy for its DPE division? Find out in the second in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
Scandinavian furniture retailer Ikea is said to be preparing the launch of a chain of budget hotels.
Sainsbury’s is to start its Paralympic Games marketing drive with a TV advert starring David Beckham in a bid to promote its sponsorship of the event.
Charity rebrands are like proverbial buses. In the past six months we have seen the Samaritans, Stroke Association, Scope and now Cancer Research rip it up and start again.
Olympic medallists Sir Chris Hoy, Victoria Pendleton and Jessica Ennis are among the stars from Team GB covering Queen’s “Don’t Stop Me Now” in a celebratory online video created by Adidas.
Tetley Tea has dropped its long-running Tea Folk brand ambassadors in a new £10m campaign that repositions its marketing to focus on championing quality time with friends and family.
Sky Sports is preparing to welcome back Premier League football with a marketing campaign that switches focus from the superstar players to the fans.
The reason marketing is often such an easy target for politicians, pressure groups and pundits looking to score easy popularity points is that criticism is seen as costing nothing.
Ikea is ramping up a digital engagement programme for its charitable foundation in a bid to raise awareness and support from its staff and customers for its work to support children in developing nations.