P&G restructures marcomms
Rosie BakerP&G is fusing its global communications function with marketing under the stewardship of global marketing boss Marc Pritchard in a bid to create more integrated brand activity.
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Rising up the BrandZ Rankings: MasterCard
Josie AllchinThe top 100 most valuable global brands – read the cover feature here Businesses that have purpose beyond profit are growing at double the rate of other brands, read why here Unilever’s chief marketing officer Keith Weed talks about brand value and sustainability In the name of maintaining MasterCard’s ‘Priceless’ brand strategy, Paul Trueman, the […]
BrandZ Viewpoint: Keith Weed, Unilever
Josie AllchinThe top 100 most valuable global brands – read the cover feature here Businesses that have purpose beyond profit are growing at double the rate of other brands, read why here Rising up the BrandZ Rankings: read about how MasterCard has maintained its “Priceless” brand strategy Too often there is an association solely with environment […]
BrandZ 2012: Beyond profit
Josie AllchinBusinesses that have purpose beyond profit are growing at double the rate of other brands, according to the 2012 BrandZ list. But that comes as no surprise to Jim Stengel, former global chief marketing officer at Procter & Gamble.
The most valuable brands by region
Russell ParsonsThe most valuable UK, North American, Asian, Continental European and Latin American brands, according to Millward Brown’s annual BrandZ report.
Carey Mulligan fronts Alzheimer’s Society campaign
Rosie BakerHollywood actress Carey Mulligan is to front a PR campaign for dementia charity Alzheimer’s Society to raise awareness and extend its reach.
Facebook can’t just sit on its data goldmine
Lara O'ReillyFacebook now has a higher valuation than McDonald’s and Disney following its IPO. Staggering at first thought but not so surprising when you consider how much people, including its investors, interact with the brand on a daily basis. But while Facebook appears to have the stimulant to keep consumers coming back for more, the advertisers so vital to its revenue are starting to crave a tonic to ensure their repeat return: data.
Marketers need more data from Facebook
Lara O'ReillyFacebook is poised to launch what many are predicting will be the largest technology stock sale in history, but if the social network is to maintain its lustre to investors and marketers, it must provide more data to brands on the impact of their social campaigns in order to secure the advertising revenue vital to its future success as a listed company.
Video: The Marketing Academy 2012
Josie AllchinMarketing Week spoke to mentors and scholars past and present at The Marketing Academy gala party on Monday (14 May). See what they had to say about the state of marketing industry and what they have learned from the scheme and each other.
Coca-Cola kicks off Euro 2012 activity
Lara O'ReillyCoca-Cola is set to promote its sponsorship of the UEFA Euro 2012 football championships with a multi-media campaign calling on consumers to “celebrate football happiness”.
AB InBev launches Stella Cidre Pear
Russell ParsonsAB InBev is looking to exploit what it is claims is the “proven success” of its first-ever cider, Stella Artois Cidre, with the launch of a Pear variant later this month.
Pepsi teams up with Nicki Minaj for global ad
Seb JosephPepsi has partnered with RnB singer Nicki Minaj to front the first TV advert under its global ‘Live for Now’ global music campaign.
Case study: Aviva
Josie AllchinRanked as the fifth most connected company in the FTSE 100 by Radley Yeldar, Aviva scores particularly highly for its corporate mobile website.
Carphone to launch online community
Nicola SmithCarphone Warehouse is to launch an online community to act as a “brand beacon” for the company when consumers search for tips on how to use their mobile phones.
Paddy Power spoofs goal-line technology
Seb JosephPaddy Power is courting controversy yet again with its latest YouTube advertising campaign in which it pledges to ‘fit’ all the ‘hot’ women in Poland and Ukraine with goal-line technology to improve the England team’s chances of victory at next month’s Euro 2012.