Lexus is launching a direct and digital marketing campaign to promote an upgrade offer to consumers, giving them free customisation of paint colours and alloy wheels or factory fitted satellite navigation systems.
Royal Bank of Scotland, the bank 70% owned by taxpayers, has announced pre-tax profits of £15m for the first half of this year.
Promoting a mobile phone to a teenage audience requires a brand to build a certain amount of street cred. When Samsung wanted to promote its music handset portfolio, The Beat Edition, it launched a video-based music show on Bebo. The branded content produced by Endemol for the electronics brand provides Bebo users with music news, […]
Despite the ongoing troubles being faced by Royal Mail, the majority of businesses polled by Marketing Week say they have not been significantly affected by recent postal strikes.
Centaur Conferences is holding its annual Sponsorship Summit on 24 September at LeMeridien,Piccadilly, London with a host of experts and marketers knowledgeable about the subject
Research seen exclusively by Marketing Week reveals how brands that dominate in the FMCG sector can cement their leading positions by increasing their advertising presence beyond challenger rivals.
UK Mail is extending its mail service with the launch of a new tool that allows marketers to create and send promotional postcards through a computer.
Royal Bank of Scotland is launching a campaign this week that aims to highlight that it is trying to keep credit flowing to small businesses.
Marketers planning a campaign in Asia should avoid targeting by demographics and instead focus on the five brand tribes identified by recent research.
By introducing an official standard against which the environmental performance of a direct marketing campaign can be certified, the industry hopes to avoid the threat of tough legislation.
The CIM is concerned that marketers are placing too much emphasis on creative ideas at the expense of sound business sense, and has launched the Infinity Model to help them assess whether their campaigns can contribute real corporate value.
Consumers are seeking out brands that act as dominant ‘presidents’ of their categories, according to the latest Superbrands survey.
That the BBC must accept a cut in its licence fee income is all but accepted. How the Beeb deals with it is the real debate
Nationwide Building Society has introduced a 125% mortgage despite much criticism of so-called “negative equity mortgages since the collapse of the housing market last year.
Food and drink brands may have a natural synergy with summer music events, but other sectors can get a return on their investment in festival sponsorship if they fit and enhance the mood, environment and audience profile.