Brand audit: Argos
Ronan ShieldsArgos managing director John Walden has led the company towards its first sales rise in five years and its digitally focused strategy is starting to positively impact on perceptions of the brand.
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The UK’s top 10 most popular ads on YouTube
Ronan ShieldsEvian has scored yet another hit with its baby-themed viral marketing, as its “Baby & Me” video tops the UK list of the 10 most viewed ads on YouTube in April.
Ikea escapes ‘gnomes’ ad ban despite flurry of complaints
Russell ParsonsThe latest Ikea ad, which features an army of angry gnomes readying an attack on a couple invading their space with garden furniture, has escaped an ad ban despite tens of complaints to the advertising watchdog it was scaring children.
Share a Coke campaign moves to TV
Lara O'ReillyCoca-Cola has unveiled a TV ad to support its biggest ever UK summer marketing campaign that sees it swap its branding with consumers’ names on millions of drinks bottles around the country.
Data insight the new battleground for credit cards
Russell ParsonsThe credit card market isn’t as clear-cut as most. The basic product function, the cards themselves, are often pretty difficult to distinguish between.
‘Microsoft to rely on consumer brands to power Bing’
Ronan ShieldsMicrosoft is to use its cross-platform suite of services, such as Skype and Xbox, rather than launch a major consumer-branding push to boost it share of the £1.5bn search market currently dominated by Google.
EE bids to turn volume down on rivals’ 4G launches with Glasto sponsorship
Lara O'ReillyEE is set to launch a major marketing campaign around its sponsorship of the Glastonbury Festival, as it looks to blunt the impact of the roll out of its rivals’ 4G networks and corresponding ad campaigns.
Google introduces ‘conversational search’
Ronan ShieldsGoogle introduced its latest search update at its I/O developer conference yesterday (15 May) with a voice search feature that will attempt to anticipate users’ questions based on previous queries.
Magners owner claims UK cider sales have bottomed out
Seb JosephBrewers extending their brands into cider have been delivered sobering news by one of the category’s major players, Magners owner C&C Group, which claims that UK cider sales have bottomed out.
Marketing Academy Scholars reveal best advice
Josie AllchinNew scholars at The Marketing Academy were happy to share the most important advice regarding marketing they’ve ever been given at the mentoring organisation’s gala graduation evening (13 May).
Marketing Academy scholars on data vs creativity
Josie AllchinHow important is it to retain creativity when data-driven insight is becoming more prevalent?
Top marketers on what makes a modern marketer
Josie AllchinSenior marketers such as Aviva’s Amanda Mackenzie, Microsoft’s Paul Davies and Sainsbury’s Sarah Warby offer guidance on the importance of balancing core communications skills, with modern technology in contemporary practice.
UPDATE: Yahoo confirms Tumblr purchase
Ronan ShieldsYahoo CEO Marissa Mayer has today (20 May) vowed “not to screw it up” on a conference call confirming its $1.1bn (£723m) cash purchase of blogging service Tumblr.
Army launches TV push for young recruits
Seb JosephThe British Army has launched a TV push to recruit 10,000 new candidates in a move to challenge “misconceptions” it is not hiring.
Marketing Academy graduates 2013 on what makes the modern marketer
Josie AllchinWe ask this year’s The Marketing Academy graduates what qualities they think it takes to be a modern marketer, the best advice they have received and striking the right balance between data and creativity.