Ryanair agrees to OFT call for more transparency in ads
Branwell JohnsonBudget airline will improve clarity of its ad campaigns and website.
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VW claims commercial range is sound investment
Stuart TurnerVolkswagen Commercial Vehicles is launching a marketing campaign as part of a strategy that aims to reposition its vehicles as sound investments. The digital, press, retail and radio activity, the latter voiced by Ray Winstone, uses the new strapline “very commercial vehicles”, which replaces the “let’s go to work” strapline. Mark Hopkins, marketing communications manager […]
Building loyalty schemes with lasting power
Joe FernandezNew research suggests that most consumers are aware of retailers’ loyalty schemes, but feel largely unimpressed by their rewards. Joe Fernandez finds out how companies can motivate their customers to buy their brands in the long term
Consumers are slowly learning how to cope
Joe FernandezAs attitudes to the recession shift from fear to acceptance, marketers would be wise to follow the spending patterns set by consumers as they establish coping strategies.
Prudence rises from the ashes of credit boom
Louise JackBrands will benefit from marketers employing a little more creative thinking if the trend of consumers adopting cautious spending strategies becomes a long-term pattern of behaviour. By Louise Jack
A natural thirst for first place
Joe FernandezAndy Murray, Lassie and packaging that pushes its organic credentials are being used by Highland Spring in a marketing campaign that aims to make it the UK’s number one bottled water brand. By Joe Fernandez
From where will tomorrow’s great marketers emerge?
When former HBOS chief exec Andy Hornby was appointed chief executive of chemist chain Boots last week, it should not have come as a surprise to anyone watching his career.
Drive to promote Volkswagen lifestyle vehicles
Branwell JohnsonVolkswagen Commercial Vehicles is launching a nationwide integrated campaign to promote its range of lifestyle vehicles.
Consumers call for vouchers not ads
Marketing WeekThree quarters (75%) of British consumers think big, expensive TV ads are wasteful in the current climate, the survey carried out by media agency the7stars found. Meanwhile, eight out of ten say (81%) say they are also more aware of sales promotions as a result of the recession. Six out of ten say they are […]
AOL European CEO Dunne leaves
Dana Dunne, AOL’s European CEO, has left the company in an organisational restructuring led by new global CEO Tim Armstrong, new media age can reveal.
Spinal Tap into online
Spinal Tap have launched a global digital marketing campaign to promote the release of their new album, Back from the Dead.
DMA picks two chiefs
Branwell JohnsonThe Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled organisation.
Trends: Media multitaskers
Jo RobertsAs consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Aviva gets a positive reaction to rebrand
Russell ParsonsMore than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a marketingweek.co.uk online poll say the high profile six-month campaign has successfully communicated the name change.
Battle plan to change charity telemarketing rules unveiled
Stuart TurnerA campaign to change the regulations that govern cold-calling from charity fundraisers is being launched by a charity telemarketing agency.