Lego is to continue its Ninjago range reversing an earlier decision to cease producing the brand in 2013 based partly on insights gleaned from listening to its online communities as it continues to scale up its engagement with “super fans”.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Sonic identity: What we hear when experiencing a brand is key to forming a positive opinion of it, according to research, and many brands are now using sound to their advantage.
Brands have a greater chance of achieving better results on social media if they target the most active users.
Consumers distrust brands that present inconsistent service across their offline and online platforms.
Virgin Holidays marketing director Andrew Shelton talks about the brand’s new campaign, working in an industry with slim margins and growing the business.
As the industry waits for the Government’s reaction to the Bailey Review and lobby groups step up their efforts to ban advertising to under-11s, can there ever be an ethical way to market to children?
Only 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.
As befits the arrival of spring, Marketing Week is rolling out a fistful of new initiatives to ensure we remain an essential partner in helping marketers deliver great creativity and business results.
Unilever aims to increase collaboration between its international marketing teams with the implementation of a new social platform allowing marketers to share insights and best practice.
Television and radio personality and comic Graham Norton will ensure that the Marketing Week Engage Awards 2013 will be a fantastic celebration of the industry.
This week Google executive chairman Eric Schmidt declared the battle between YouTube and TV was over, with its digital service the victor in this apparent media war. “Bollocks”, tweeted Thinkbox CEO Tess Alps [in a conversation with Google UK’s head of agency sales Matt Bush]. I’m inclined to agree with her.
Tesco-owned streaming service Blinkbox is set to air a new tongue in cheek marketing campaign to warn consumers of the “dangers” of stepping outside rather than staying in to watch films.
Argos managing director John Walden has led the company towards its first sales rise in five years and its digitally focused strategy is starting to positively impact on perceptions of the brand.
Evian has scored yet another hit with its baby-themed viral marketing, as its “Baby & Me” video tops the UK list of the 10 most viewed ads on YouTube in April.