VW claims commercial range is sound investment

Stuart Turner

Volkswagen Commercial Vehicles is launching a marketing campaign as part of a strategy that aims to reposition its vehicles as sound investments. The digital, press, retail and radio activity, the latter voiced by Ray Winstone, uses the new strapline “very commercial vehicles”, which replaces the “let’s go to work” strapline. Mark Hopkins, marketing communications manager […]

Consumers call for vouchers not ads

Marketing Week

Three quarters (75%) of British consumers think big, expensive TV ads are wasteful in the current climate, the survey carried out by media agency the7stars found. Meanwhile, eight out of ten say (81%) say they are also more aware of sales promotions as a result of the recession. Six out of ten say they are […]

Trends: Media multitaskers

Jo Roberts

As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.

Bruce Willis

Aviva gets a positive reaction to rebrand

Russell Parsons

More than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a marketingweek.co.uk online poll say the high profile six-month campaign has successfully communicated the name change.