Marketers spot their first (pale) green shoots

Louise Jack

The hard times aren’t over yet: fears of job insecurity and the economy worsening still abound, but for the first time since the recession hit home, CIM research finds most marketers optimistic about their business’ future and their ability to adapt to these tough times. By Louise Jack

Create element of excitement

Ruth Mortimer

Despite people saying they are altering their lifestyles to counter the effects of the recession, Ruth Mortimer discovers that while price may have some effect on behaviour it is aspects that arouse consumers’ emotions that marketers must focus on

NatMags will axe marketing roles in bid to reduce costs

The National Magazine Company, publisher of Cosmopolitan, Harper’s Bazaar and Esquire, is merging its marketing and circulation departments as part of a major cost-cutting strategy. The newly formed department will be headed by director of circulations and marketing, Sharon Douglas, who will move into the new role of director of consumer sales and marketing. The […]

Big Brother part of £12m Lucozade Energy campaign

GlaxoSmithKline is launching a major £12m marketing campaign for its Lucozade Energy brand with the activity tying up with its sponsorship of reality show Big Brother. Lucozade Energy will become the first major grocery sponsor of the Channel 4 programme which is due to return to screens for its tenth year on June 4. Last […]

MPG wins Nationwide brands media accounts

Marketing Week

Nationwide has appointed MPG to handle the media accounts for its regional building society brands, Derbyshire, Cheshire and Dunfermline, without a pitch. It is the first indication that the societies are to invest in their marketing since their acquisition by Nationwide. However, details of any plans are yet to be revealed. The previous incumbents were […]

The teen commandments

Marketing Week

Learning the lingo of youth is a hard task for brands, not least because just as marketers work out how to engage young people using the latest communications tools, teenagers have often moved on to something new. A study, made available exclusively to Marketing Week, attempts to help marketers engage with young people in more […]

Porsche and VW to merge 10 brands under single roof

Marketing Week

Porsche has announced it is partnering with the Volkswagen unit to create an integrated manufacturing group that unites 10 brands under one roof. The decision followed a meeting last night between Porsche and VW executives, to thrash out a strategy for Porsche’s stalled takeover of VW. “In the final structure, 10 brands shall stand below […]