Britain’s got journalistic talent
New media might extend the reach and speed of traditional media’s offer, but there’s no substitute for old-style content creation
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Trapped in a vicious not virtuous spiral of insight and brand loyalty
I’ve been contributing to Marketing Week for about 15 years now. Since this is my last column I thought I would try to work out what I’ve actually learned over the years.
Internet turns customers into ambassadors
Louise JackBrands that embrace the digital space have much stronger relationships with consumers than those that fail to exploit the power of the internet. By Louise Jack
Marketers spot their first (pale) green shoots
Louise JackThe hard times aren’t over yet: fears of job insecurity and the economy worsening still abound, but for the first time since the recession hit home, CIM research finds most marketers optimistic about their business’ future and their ability to adapt to these tough times. By Louise Jack
Create element of excitement
Ruth MortimerDespite people saying they are altering their lifestyles to counter the effects of the recession, Ruth Mortimer discovers that while price may have some effect on behaviour it is aspects that arouse consumers’ emotions that marketers must focus on
TNT Post restructure hands marketing chief more power
Branwell JohnsonRoyal Mail’s Dutch rival signals its intentions by creating marketing and customer services director role.
‘TV sales house mergers will encourage short-term deals’
BroadcastingTV buyers warn of ill-effects of TV ad sales mergers mooted by broadcasters. By Camille Alarcon
NatMags will axe marketing roles in bid to reduce costs
The National Magazine Company, publisher of Cosmopolitan, Harper’s Bazaar and Esquire, is merging its marketing and circulation departments as part of a major cost-cutting strategy. The newly formed department will be headed by director of circulations and marketing, Sharon Douglas, who will move into the new role of director of consumer sales and marketing. The […]
Big Brother part of £12m Lucozade Energy campaign
GlaxoSmithKline is launching a major £12m marketing campaign for its Lucozade Energy brand with the activity tying up with its sponsorship of reality show Big Brother. Lucozade Energy will become the first major grocery sponsor of the Channel 4 programme which is due to return to screens for its tenth year on June 4. Last […]
TMW drops digital brand in agency restructuring
Marketing WeekMarketing agency TMW is to restructure, dropping its digitalTMW brand.
Avon calling for a new generation
Marketing WeekAvon’s ethos of quality products at reasonable prices may strike a chord with consumers
MPG wins Nationwide brands media accounts
Marketing WeekNationwide has appointed MPG to handle the media accounts for its regional building society brands, Derbyshire, Cheshire and Dunfermline, without a pitch. It is the first indication that the societies are to invest in their marketing since their acquisition by Nationwide. However, details of any plans are yet to be revealed. The previous incumbents were […]
The teen commandments
Marketing WeekLearning the lingo of youth is a hard task for brands, not least because just as marketers work out how to engage young people using the latest communications tools, teenagers have often moved on to something new. A study, made available exclusively to Marketing Week, attempts to help marketers engage with young people in more […]
RBS reports 44m loss in first quarter
Marketing WeekRoyal Bank of Scotland (RBS) has reported a pre-tax loss of 44m in the first three months of the year, compared to the 479m profit it made in the same period last year.
Porsche and VW to merge 10 brands under single roof
Marketing WeekPorsche has announced it is partnering with the Volkswagen unit to create an integrated manufacturing group that unites 10 brands under one roof. The decision followed a meeting last night between Porsche and VW executives, to thrash out a strategy for Porsche’s stalled takeover of VW. “In the final structure, 10 brands shall stand below […]