Fewer of the top global CEOs are using Twitter than two years ago to enhance their personal and their business’ reputation as they see it a riskier option than other social networks such as LinkedIn, Facebook and YouTube, according to a report.
Tesco has taken out full-page ads (see image below) in several national newspapers apologising to customers about the revelation that several of its beef burger products contained horse meat.
Leading data practitioners from brands including Littlewoods and Thomson Holidays give their view on the vital trends in data insight expected this year.
Disgraced cyclist Lance Armstrong’s admission to Oprah Winfrey that he used performance-enhancing drugs is just the start of a bid to salvage his battered reputation and it will take several years to revive his appeal to sponsors, industry experts say.
Ikea gets creative about storage in its latest TV campaign.
Real Madrid star Cristiano Ronaldo is at the centre of yet another another Nike advertising drive as he fronts the brand’s latest TV spot for its new Mercurial Vapor IX football boots.
The UK’s largest operators EE and O2 aim to offer brands insights into consumer behaviour patterns by mining their networks for real-time analytics as the pair bid to off-set the decline in their traditional revenues such as voice and text tariffs.
Dell is tasking its marketers to find new ways of communicating to consumers and business customers beyond its traditional product catalogues and TV campaigns as it approaches what is reported to be the biggest buyout since the financial crisis in 2007 to mitigate the decline in PC sales.
CEOs have advised their peers to open up or retain their own personal Twitter accounts to build trust in their brands, advice that comes in the wake of a report that suggested top management is deserting the social network because it is “too risky”.
A rather infamous interview with ASOS co-founder Nick Robertson dating back to 2007, referred to some of its early affiliate partners as “grubby little people… growing their income at our expense” that demanded “silly commissions”.
Google generated record revenues of $50bn in 2012, posting $14.42bn in the last quarter of the year, despite a decrease in its average cost-per-click (CPC) rate and growing competition in the search sector.
Watch Marketing Week’s second video featuring leading data specialists highlighting the key trends to expect in 2013.
Marks & Spencer is opening its first pop-up in partnership with Oxfam as part of its Shwopping clothes recycling initiative.
The introduction of the “fair data” mark which demonstrates a company is handling data ethically is a worthwhile exercise that taps into growing fear among consumers they no longer control their data. It provides customers with some assurances brands are acting responsibly but if it is to become the “fair trade of data” its champions want it to be, more B2C companies than the two signed up need to back it and consumers need educating on what it means for them.
Nearly 60 per cent (57) of the UK’s top 100 advertisers now have mobile websites representing a rise of nearly 54 per cent in the last six months according to an IAB study.