Merlin Entertainment has promoted Tussauds marketer Rob Smith to lead its marketing for the Legoland Discovery Centres. Smith is currently head of marketing for Madame Tussauds UK but will now take the title marketing director at the Legoland Discovery Centre brand. He replaces Nicola Hamilton. Madame Tussauds is now on the hunt for a replacement […]
The Royal Bank of Scotland revealed this morning (Thurs Feb 26) a loss of 24.1bn in 2008, the biggest in UK corporate history.
Aggressive cold-calling, armies of sales representatives and product sampling campaigns are all standard marketing techniques in many industries. But a new report from PricewaterhouseCoopers looking at these practices in the pharmaceutical industry claims this business model is “obsolete” and calls for a new approach that focuses on building brands and relationships. Could this spell the […]
Asda has launched a moneysaving tips Youtube channel to emphasise the retailers value credentials.
The magic of DM is its enduring adaptability
German car maker Volkswagen is to launch the second wave of a campaign aimed at raising awareness of its Golf V1 model. The move comes as rivals Suzuki and Volvo also ready new direct mail campaigns. The Volkswagen DM activity, created by Proximity uses the strapline, “sometimes the only one you have to beat is […]
Ryanair, the low cost airline, has introduced third-party advertising across its site for the first time. Ryanair has appointed ad sales house Ad2One to handle its ad sales to help maintain low prices. Ad2One will be responsible for selling standard advertising such as banners and skyscrapers and will look to attract mobile and FMCG brands. […]
Investing in regular reputation tracking and proactively planning ahead should enable any corporation to survive when faced with tough times.
High street retailer Argos will continue to stock controversial Playboy branded homeware goods following WH Smith’s decision to stop stocking stationary featuring the adult entertainment company’s logo. WH Smith chain announced it was withdrawing the controversial stock prompting jubilation from campaigners who had accused the chain of promoting porn to young girls by carrying the […]
Skilled branding involves balancing short-term needs with long-term vision. But it is not just the marketing department that is responsible for delivering these goals, as Matthew Valentine reports
As competition hots up in the pay TV market ahead of the digital switchover, BT is hoping its new marketing strategy will help its BT Vision service take on Sky and Virgin Media. By Joe Fernandez
Wrigleys has launched a football-related campaign to promote its Extra brand as the gum to help football fans through the potential drama of added time.
Lego Buzz Lightyear and Lightening McQueen kits will hit shelves next year after the Danish toy firm struck a licensing deal with Disney. Lego kits for three Disney and Disney Pixar films – Toy Story, Cars and Prince of Persia – will be produced from next year and mark the start of a “multi-year” licensing […]
YouTube has appointed ITV director of viewer marketing Anna Bateson as its European marketing director. She will join the video-sharing site in May to grow the YouTube brand across Europe, as well as develop commercial opportunities. Bateson – who joined ITV in 2006 having previously been VP of marketing at MTV- arrives at YouTube a […]
Insurance company Direct Line has hired BBC Groundforce presenter Tommy Walsh to front its first van cover campaign. The insurer hopes “straight-talking” Walsh will appeal to its small business target audience. The Geronimo created TV spots – a 30 second and 10 second versions – will launch on Monday (16 Feb) alongside radio, press, direct […]