UK marketing rated ‘centre of excellence’
Russell ParsonsThe UK marketing industry is viewed as one of the world’s “centres of excellence” for creating effective integrated communication campaigns by CMOs at the planet’s biggest brands.
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P&G launches digital Mother’s Day campaign
Rosie BakerOlympic Athletes pay tribute to their mums as part of P&G’s Thank You Mum Mother’s Day campaign.
AB InBev shifts spend from TV to social
Michael BarnettAB InBev will accelerate plans to redirect its marketing budget to social media channels after declaring that traditional channels such as television are becoming a “secondary medium” to social channels when developing marketing campaigns.
Ikea beds fit for a princess
Rosie BakerIkea has recruited a real princess as part of its latest ad campaign to promote its range of beds and mattresses.
Alpro ramps up marketing for NPD
Rosie BakerAlpro, the non-dairy milk alternative, is ramping up marketing investment with a campaign to raise awareness of its expanded range and tap into healthy eating trends.
TA launch ‘Mission Briefing’ ad
Rosie Bakerbrightcove.createExperiences(); The British Army has launched a TV ad campaign as part of a major recruitment drive for the Territorial Army, as previously revealed in Marketing Week last month. The TV ad, created by Publicis London, is part of a broader campaign across social media under the “Do More. Be More” strapline. AKQA is working […]
Fans get up close to UEFA Champions League trophy
Seb JosephHeineken is celebrating the first UEFA Champions League Trophy Tour with a viral campaign to find out how football fans would react if they got to close to the trophy.
AB InBev cites social media for profit boost
Seb JosephAnheuser-Busch InBev, the owner of Budweiser, Stella Artois and Beck’s, has hailed its “increasingly important” Fans First social media marketing strategy for driving full-year revenue and profit.
Retail design: the customer journey
Josie AllchinStrategic inconvenience: how inconveniencing consumers can help brands build profits, read the cover feature here Vente-privee, a French ‘flash’ sale website, doesn’t have a search function – click here to read how it works for them MD of consumer markets at CallCredit, Tom Ilube, tells us why new brand Noddle will help to break the […]
Video: NFC means more than just payments
Josie AllchinMWC: Nokia shows Marketing Week how NFC technology can go beyond mobile payments and how this benefits brands.
Guardian pushes multiplatform approach
Russell ParsonsThe Guardian has launched its biggest brand campaign in 26 years to trumpet its multiplatform approach to journalism, as it steps up efforts to double online revenue by growing its digital audiences.
Ex-marketing directors in consultancy start-up move
Branwell JohnsonMarketers from Britvic, Red Bull and Häagen-Dazs form consultancy with public relations company Weber Shandwick.
Whatever makes you happy
MaryLou CostaMirror mirror on the wall, who’s the happiest of them all? Those living in Northern Ireland, according to initial findings of the ONS’ happiness survey. Money can’t buy you happiness after all it seems, as despite being wealthier, it’s Londoners that have been found to be the least happy people in the country. The Office […]
Twinings latest ad to feature pop star Lissie
Rosie BakerPop star Lissie will feature on the soundtrack to Twinings latest TV ad as it moves from a product to master brand strategy. brightcove.createExperiences();
Fairtrade signs up celebs for video campaign
Rosie BakerFairtrade has signed up celebrities including Alistair McGowan, Jessica Hynes and Simon Webbe, as part of digital activity to support its ‘Take a step’ campaign.