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jill mcdonald

Q&A: Jill McDonald, McDonald’s

Josie Allchin

Marketing Week caught up with McDonald’s CEO for the UK and Northern Europe, Jill McDonald, at the fast-food chain’s restaurant at Olympic Park. She tells us about the brand’s Olympic legacy as well as their plans for Rio 2016.

Marc Pritchard

Q&A: Marc Pritchard, P&G

Josie Allchin

With just one day to go until the Olympics Opening Ceremony in London, Marketing Week catches up with P&G’s global marketing and brand building officer Marc Pritchard about what Olympic legacy means to P&G, its plans for Rio 2016 and its biggest Olympic marketing challenges so far.

Russell Parsons

Work still needed to lose the junk tag

Russell Parsons

There is an episode of 90s US sitcom juggernaut Seinfeld where hapless neighbour of the titular star, Kramer, launches a crusade to rid his life of mail. So incensed is he about receiving catalogues from retailer Pottery Barn that he goes to rather extreme lengths to “stop the mail” including bricking his letter box.

Unilever Magnum

Unilever launches Magnum pop-up

Rosie Baker

Unilever is launching a pop-up ‘Pleasure Lounge’ for its ice cream brand Magnum at Westfield Stratford in a bid to take advantage of the increased footfall expected at the shopping centre during the Olympics.