Molson Coors to ‘premiumise’ portfolio
Seb JosephMolson Coors will invest heavily in product innovation in an attempt to “premiumise” its portfolio after admitting it is too focused on mainstream brands such as Carling and Coors Light.
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Budweiser angered by role in Hollywood film
Seb JosephAB Inbev says it is “disappointed” with Paramount Pictures for the way the Budwesier brand is portrayed in the latest Denzel Washington movie Flight because the drink is featured in scenes depicting alcohol misuse.
M&S CEO outlines marketing plans to boost sales
Rosie BakerMarks & Spencer credits better alignment between marketing and buying operations with its improved performance in womenswear in the second quarter and signals future emphasis on mobile.
Debenhams celebrates coming home for Christmas
Rosie BakerDebenhams evokes the emotion of going home for Christmas in its first festive TV ad for six years.
UK PLC needs to redouble EU efforts on data
Russell ParsonsSo, everyone is agreed. The industry, Government and MPs (on the Justice Select Committee anyway) have all pretty much concluded the proposed revision of European Union data laws would trigger apocalyptic repercussions for UK PLC.
Asda preps mobile revamp
Rosie BakerAsda plans to overhaul its smartphone apps and launch several other mobile initiatives as part of its efforts to grow its multi-channel business.
Nintendo launches first Wii U ad
Lara O'ReillyNintendo has launched the first ad campaign for its forthcoming Wii U console, positioning the gaming system at children and families – much like its predecessor.
Tesco Voucher Exchange marks first Christmas activity
Rosie BakerTesco has launched the first phase of its Christmas marketing activity with a TV ad to support its Clubcard Voucher Exchange.
Data laws ‘too prescriptive’, say MPs
Russell ParsonsThe marketing industry has welcomed the conclusion of an influential group of MPs that proposed European-wide data protection laws are “too prescriptive”.
Regulators need to ensure brand texts can enjoy 20 more years
Russell ParsonsTwenty years ago this week the very first text message was sent. Over the last two decades, brands with a keen a eye on pervasive communication trends have taken to the humble SMS message with vigour.
Spotify rapped over Lily Allen ‘F*** You’ ad
Lara O'ReillyAn ad from Spotify drawing users’ attention to Lily Allen’s “Fuck You” track has been banned by the advertising regulator for its likelihood to cause “serious offence”.
Safeguarding the customer’s interest
Jo RobertsMarketers need to do more to quell the opinion that all financial services providers are as bad as each other, because despite consumers’ low opinion of the brands, they are not bothering to switch.
Make your PoP marketing music to shoppers’ ears
Matthew ValentinePoint-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.
Q&A: Just Eat’s head of brand marketing explains how politics inspires the brand’s image
Josie AllchinJust Eat’s head of brand marketing Richard Murfitt explains how a political way of thinking has influenced the brand’s image.
The Youth 100 list
Josie AllchinBrand % Like % Love Total % of love & like YouTube 40 55 95 Wikipedia 37 56 93 Cadbury’s 37 55 92 Google 39 52 91 BBC 54 35 89 Skype 51 37 88 Doritos 43 44 87 Boots 62 25 87 Amazon 42 44 86 Cancer Research 43 42 85 H&M 49 35 […]