Russell Parsons

DMA offers the weapons to win the PR war

Russell Parsons

Despite being one of the smaller trade bodies representing the interests of one of marketing’s lesser channels in terms of spend, the Direct Marketing Association is proving to be a doughty, and occasionally sparky example to the other defenders of the marketing faith.


DM industry eyes spend boost with campaign

Russell Parsons

The Direct Marketing Association is launching a campaign to showcase the creative possibilities the channel offers marketers, one of several initiatives the body plans to bolster investment and the perception of DM following a recent drop-off in spend and concern over the impact of controversial data laws.


‘Implicit consent’ best practice on cookies

Lara O'Reilly

Brands that have adopted an ‘implicit consent’ approach to complying with the new cookies law, which requires user permission to use cookies, are seeing a near 100% acceptance rate, according to the first major analysis since the European Union-wide directive came into force last month.