MasterCard to sponsor The Open Championship
Russell ParsonsMasterCard has expanded its golf sponsorship portfolio by signing a deal to become the first official payment card of The Open Championship.
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Q&A with Mars Bitesize marketing director Alex Brittain
Rosie BakerFollowing the opening of the M&M’s destination store in London’s Leicester Square, , marketing director for all of Mars Bitesize brands, talks about the brand’s plans to emulate its US strategy with a character-based push in the UK. Marketing Week (MW) What role does the M&M’s London store play in the brand’s UK strategy? Alex […]
Tv spots paint false image of material girls
Maeve HoseaConsumer brands are failing to benefit from the significant spending power of the over 50s market, which includes Madonna, because TV advertising is failing to connect with the sector. TV advertising is failing to make an impact with almost two-thirds of over 50s, according to data seen exclusively by Marketing Week, which reveals that 63% […]
Your mission is to turn spies into special agents
Lou Cooper“To catch a thief, it takes a thief” find out why from an ex-hacker, here Find out how brands should deal with online and social problems in our Q&A with Eric Roach chief executive at XYDO, here Discover the attributes of a customer-obsessed company, here “Consumers are much more likely to listen to a message […]
Regulators must reach for the sky…not tinker
The Communications Act of 2015 is a chance for the UK to create a deregulatory ’big bang’ that will see its digital revolution flourish. Last week, as one chapter closed in newspapers and TV, a new chapter opened on a new Communications Act for the digital age. First, culture minister Jeremy Hunt ruled on News […]
Convenience gives digital the upper hand
MaryLou CostaThe running theme through this year’s top performers of the Promise Index is offering customers the ultimate in making their lives easier, be it achieved through technology, product innovation and value-for-money service.
Open or mark as junk? the state of play in email
Maeve HoseaCoupled with the right insight, email marketing is an effective way of engaging existing and prospective customers with your brand. Marketing professionals discuss email marketing in a multichannel environment, including the role of social media and how to work effectively with data.
Greenpeace slams Volkswagen with Darth Vader spoof
Rosie BakerGreenpeace has attacked Volkswagen’s environmental credentials with a spoof of its recent Darth Vader ad campaign.
Do you want to advertise how much data you hold?
Michael NutleyMarketers are finding that their internet ads providea more detailed customer analysis than even media buying agencies hold. About seven years ago, the head of digital at one of the major record labels said something that has stuck with me ever since. It was around the time that the music industry was really starting to […]
The man on a quest to spread Merlin’s magic
Ruth MortimerGet an insider’s view of Merlin’s structure here Discover Varney’s six point growth driver plan here Varney says: “The most efficient channel for us is publicity”, read why here See APR chair and CEO of the Public Relations Society of America Rosanna Fiske’s response to this feature here Nick Varney reveals how his theme park […]
Don’t let your customers fade from view
MaryLou CostaLatest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.
Meerkats not the only source of intelligence
Michael BarnettResearch seen exclusively by Marketing Week reveals that consumers looking for information about their household expenditure prefer websites like Compare the Market over brands’ own sites. But above-the-line campaigns run by financial services brands still make a significant impact. By Michael Barnett.
Eat this, Volkswagen
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
RBS nets new Andy Murray deal
Russell ParsonsState-backed Royal Bank of Scotland has extended its sponsorship deal with British tennis star Andy Murray.
Craig Inglis has been knowingly undersold
Mark ChouekeOn the same day media personality Janet Street-Porter used her Daily Mail column to call for John Lewis to sack marketing director Craig Inglis, Inglis was named as the Marketing Society’s 2011 ’marketer of the year’. Inglis triumphed ahead of heavyweight business figures such as Aviva CMO Amanda Mackenzie and O2 marketing director Sally Cowdry. […]