Microsoft has rolled out what it has heralded as a “new era” for the company in the launch of its Windows 8 software, which marks a radical transformation of its popular desktop and mobile operating systems.
If targeted ads are going to start following us around the internet, they need to be careful not to become an irritant as opposed to an assistance. And they mustn’t be seen to restrict consumers’ options.
EE has today (30 October) launched the UK’s first “super fast” 4G mobile network and has unveiled its multi-million pound marketing activity to support the launch, starring Hollywood film star Kevin Bacon.
Email marketing is seen by the majority of marketers as a classic DM tool – a low cost way to land a direct hit – but new research suggests the channel could, whisper it, be a valuable brand building tool.
Twitter opened its UK offices little over a year ago but the way it is shaping up to work for and alongside brands is more reminiscent of an established and profitable media owner.
Freesat is set to launch a humorous ad campaign to promote its new smart TV guide as it looks to ensure customers stay with its service, rather than switching to new offerings such as YouView.
The Argos catalogue – a great icon of the British high street is on its way out. It’s certainly the end of an era but Argos is finally giving its brand a chance to stand for something modern by releasing itself from the shackles of its past.
Microsoft has unveiled a music-focused global ad campaign to support the launch of the Windows 8 operating system as it looks to capture the “open and inclusive spirit” of the new brand.
Argos is to close or move at least 75 stores over the next five years as part of a plan to transform the business into a “digital retail leader”.
Consumers are unimpressed with the pricing announced by EE for its forthcoming 4G network today (23 October), with research seen exclusively by Marketing Week suggesting the majority of people believe its tariffs are too expensive.
EE’s soon to be launched “superfast” 4G tariffs will come at a “small” premium compared to the average price consumers currently pay for their monthly contracts, but will include added media extras, the company has revealed.
Experiential is being increasingly used by brands as a low-cost, locally high-impact promotional tool. Until recently, however, those brands using the channel were relatively untouched by self-regulatory standards governing most marketing practices.
British Cycling is overhauling its sponsorship strategy to attract brands looking to forge more long-term ties to professional cycling, a move that comes as sponsors question their future in the sport in the wake of the Lance Armstrong doping scandal.
In the wake of sponsors cutting their ties with the disgraced fomer cycling champion Lance Armstrong amid doping allegations from US anti-doping chiefs, Marketing Week looks at the five celebrity endorsement deals brands might wish they had never signed.
Dutch banking group Rabobank is cutting its ties with professional cycling in the wake of the Lance Armstrong revelations, saying it is no longer convinced that cycling is a “a clean and fair sport.”