Uncategorized

/o/w/q/Luxury.jpg

Mainstream brands make a play for the super rich list

MaryLou Costa

For a Q&A with Quintessentially’s co-founder Ben Elliot, click here Explore a case study with private jet magazine The Private Journey, click here To see Ledbury Research’s analysis of wealth archetypes in Asia, Russia and the Middle East, click here There is a group of people for whom the recession has barely registered. They could […]

/f/x/u/going_postal.jpg

Sharpened reflexes

Sean Hargave

Real-time bidding lets companies target specific online audiences at certain times. Sean Hargrave discovers how it is letting brands reach exactly who they want with increasingly creative ads, while saving a lot of money

/d/e/w/john_lewis.jpg

Telesales redefined

Ronan Shields

Mobile commerce has been seen by many as the next logical step in retail, but it is still in its infancy. Ronan Shields examines the options available to retail brands and the strategies being adopted by the sector’s forerunners

Spencer McHugh Everything Everywhere

Q&A with Everything Everywhere’s Spencer McHugh

Lara O'Reilly

Everything Everywhere director of brand Spencer McHugh speaks to Marketing Week about the forthcoming campaigns for T-Mobile and Orange and the strategy to “clarify and sharpen” each brand’s positioning. Marketing Week (MW): How did you go about approaching the development of your two simultaneous brand campaigns? Spencer McHugh (SM): Since we did the joint venture […]