Honda introduces new strapline in latest ad
Rosie BakerHonda has introduced a new strapline in its latest ad campaign. The car brand hopes the ‘Do More New’ strapline reflects drivers’ desires to seek out new and exciting experiences.
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Sainsbury’s is on the way to one to one mobile personalisation
Rosie BakerSainsbury’s has become the first of the supermarkets to launch a shopping app that lets customers scan all their items by smartphone as they shop and use it to pay at the checkout.
Sponsors bungle Lance Armstrong scandal
Seb JosephNike, Ab Inbev and Radioshack’s brands are strong enough to withstand negative headlines about u-turns and back-peddling but their decision to drop Lance Armstrong a week after backing him does send out mixed messages to the public.
Sponsors cut ties with disgraced Armstrong
Russell ParsonsAB Inbev and other key sponsors have followed Nike in dropping their sponsorship deals with Lance Armstrong just days after many declared continued support for the disgraced cyclist.
Argos partners Barnardo’s for toy exchange
Rosie BakerArgos is launching its first major cause marketing campaign through a partnership with Barnardo’s to launch a toy exchange programme.
Bodyform spoof ad responds to Facebook rant
Rosie BakerBodyform has responded to a Facebook rant with a spoof ad that has already gone viral.
Brands stand by their man but for how long?
Seb JosephThe decision by sponsors Nike, AB Inbev and Radioshack to stand by Lance Armstrong’s despite allegations from US anti-doping chiefs that he is a “serial cheat” is about their unwillingness to turn their backs on multi-million dollar brand strategies until there is unequivocal proof of wrong-doing. It is unlikley, however, that his allure to sponsors will last beyond the length of the current deals.
Ebay to offer brands consumer insights
Lara O'ReillyEbay is planning to share consumer insights with the marketing community about the way users shop and search on its site for the first time as it bids to boost its appeal to would-be advertisers and for ads on the platform and elsewhere to be more “inspirational” to shoppers.
Industry bolsters guidance on DM opt-outs
Russell ParsonsA single guide for consumers to complain and block the receipt of unwanted marketing messages has been launched by telecoms watchdog Ofcom.
Video Q&A: EE CEO Olaf Swantee
Josie AllchinMarketing Week travels to EE’s employee brand immersion event “EE Live” and speaks to CEO Olaf Swantee about how the company hopes to leverage its staff to get consumers to engage with the new brand.
How EE hopes to make staff its key marketing asset
Lara O'ReillyAn Orange or T-Mobile employee will have been forgiven for being a bit confused about who they worked for in the two years since the companies merged to form Everything Everywhere. Now the company – which has been rebranded as EE – is taking strides in its internal communications strategy, not only to educate employees about the propositions from the new joint brand and corporate entity, but to immerse them in it to convince them they are working for the “best” operator in the market.
Nike sticks with Lance Armstrong
Seb JosephNike is sticking by Lance Armstrong despite US anti-doping chiefs branding the former champion cyclist a “serial cheat.”
Cow & Gate creates baby supergroup
Rosie BakerBaby food brand Cow & Gate has launched an ad campaign featuring a group of toddlers let loose in a recording studio.
Smirnoff partners with Amazon for YouTube channel
Seb JosephDiageo is partnering with Amazon to launch a Smirnoff-branded YouTube channel for fans to purchase ‘party items’ directly from featured videos.
Ebay unveils radical site redesign
Lara O'ReillyEbay has unveiled a radical new site redesign anchored around user curation, making the site look similar to Pinterest.