This brand’s got legs
Marketing WeekPretty Polly has suffered from a shrinking market, stiff competition and an image that’s not as sexy as it used to be. Louise Jack asks how the hosiery firm plans to turn its fortunes around
Pretty Polly has suffered from a shrinking market, stiff competition and an image that’s not as sexy as it used to be. Louise Jack asks how the hosiery firm plans to turn its fortunes around
The internet is crucial to today’s youth, yet online banner ads are not getting through to them. Peer influence is what counts and treating them as individuals could help to get your message across
The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting
Mastercard is being paid 45m by Fifa, football’s governing body, after reaching a settlement over its long running dispute about its World Cup sponsorship. The company took legal action against Fifa after the body struck a sponsorship deal with rival card payment company Visa.
There are conflicting messages from the public about their experience of brand sponsorship of music events, but marketers would do well to keep their communications in tune with the festivals’ values
The focus of Online Marketing 2007 will be on social media, digital and online public relations. Keynote speakers will include executives from Google, General Motors UK and Ireland and Lego.
Many have praised the strength of the VisitBritain brand, but others accuse the organisation of lacking focus because its remit overlaps other UK tourism bodies. Matthew Gorman reports
Lego is to produce a range of Indiana Jones-themed construction toys after striking a new deal with Hollywood film studio Lucas Film. The deal comes ahead of the latest Indiana Jones movie launch set for next year. Lego will produce playsets based on the three previous Indiana Jones films and on next year’s new release. […]
British white goods brand Hotpoint is at the centre of Italian-based owner Indesit’s harmonised European brand strategy. Rupi Gohlar assesses its chances of success on the Continent
The WebTrends Marketing in the Dark survey reveals a confidence within the marketing sector, including those in online. But is this confidence justified and will it grow in the coming years?
Ikea has appointed Beattie McGuiness Bungay to handle its £12m UK account following a three-way pitch against Wieden & Kennedy and Mother. The pitch was handled by the AAR…
Heineken is aiming to reverse its fortunes in the UK by introducing pub-goers to Continental drinking habits around its draught premium 5% ABV Export brand. Matthew Gorman reports
Of the numerous factors working to change the marketing sector, online activity is considered one of the most important, according to results from the latest CIM Marketing Trends Survey
Price comparison site Confused.com has hit out at Direct Line’s new advertising campaign, branding the insurer “desperate” and “increasingly uncompetitive”. The Direct Line campaign implies consumers are missing out on additional benefits if they buy insurance via online comparison sites. It says price comparison sites are “middlemen”, the online equivalent of insurance brokers with commission, […]
Volkswagen Commercial Vehicles (VCV) is taking on market leaders Ford and Vauxhall with a new strategy that aims to move VCV away from the main VW brand. The company is launching an outdoor, press, direct marketing and online campaign created by RLA Group in an attempt to recapture the “mass premium” market that is dominated […]