Aviva cuts ties to UK Athletics
Seb JosephAviva has called time on its 13-year sponsorship deal with UK Athletics (UKA).
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Motorola aims to ‘blow the bloody doors off’
Lara O'ReillyMotorola plans to “blow the bloody doors off” in the launch campaign for its Razr i smartphone as it looks to achieve cut through in a crowded space full of “me too” competitors.
Ariel switches focus from function to emotion
Lara O'ReillyP&G laundry brand Ariel is switching the focus of its marketing campaigns from functional to emotional as it looks to meet consumers’ expectations of new brand campaigns.
Rivals prepare marketing push to thwart 4G
Lara O'ReillyVodafone and O2 are preparing a marketing assault from the end of the month as they look to deflect some of the attention around the launch of EE’s 4G network to some of their respective existing propositions.
Text marketing will only work if rogue marketers are weeded out
Russell ParsonsThere has never been a technological device that matches the mobile phone in the affections of us Brits. As a result we are very protective of what communication we receive on our devices, which means the receipt of a text from an unknown company is likely to push us over the proverbial edge.
YouTube expands original content offer
Lara O'ReillyYouTube has added 60 new channels to its staple of originally produced programming as it looks to attract more television advertisers and viewers to the platform.
EE preps biggest employee engagement push
Lara O'ReillyEE, the recently rebranded Everything Everywhere corporate entity and soon to be launched 4G network, is to stage its biggest ever internal event as it looks to immerse employees in the new brand.
Ikea: a history in ads
Rosie BakerIt’s 25 years since Ikea brought its Scandinavian design to Britain with the opening of its first store in Manchester in 1987. Now with 18 UK stores, the chain’s mammoth blue and yellow big box stores are well known up and down the country.
Stella Artois unveils responsible drinking ad push
Seb JosephStella Artois launches national outdoor advertisng push to promote its first responsible drinking campaign in seven years.
Coca-Cola tops InterBrand’s 100 ‘best’ brands
Rosie BakerCoca-Cola has retained the top spot in InterBrand’s 100 “best” brands in a list dominated by technology brands.
Three Mobile veteran Roots joins Direct Line
Lara O'ReillyThree Mobile digital veteran Ash Roots is to join Direct Line Group in the newly created role of ecommerce director.
For direct mail, less is more
Russell ParsonsThe old adage less is more is true for many marketers. Restricting distribution of a product to make it more desirable, for one, is an example of fewer going further.
Ray Mears takes on Gio Compario
Lara O'ReillyRay Mears has become the latest celebrity to gang up on the weary warbling brand ambassador Gio Compario in the latest ad for GoCompare, as complaints about previous spots in the controversial series top 1,700.
Nespresso signs up as YouTube ‘brand content partner’
Josie AllchinYouTube is moving ahead with the message that ‘brands should act as publishers’ in Europe, signing up Nespresso as its debut brand partner here, after earlier pilot schemes in the US.
Facebook acts fast to save face after false rumours
Ruth MortimerWhat’s the price of a rumour? In the case of Facebook, it’s a whopping 9 per cent fall in shares. The social network was hit by a false story this week, claiming that users’ old private messages were appearing publicly on their Facebook Timelines. As the rumour swept the world via Facebook itself and Twitter, it took a financial toll on the social network.