The way to win a goldin brand management
Marketers should watch and learn: the strength of the World Cup and the Olympics is a testament to robust brand management.
Marketers should watch and learn: the strength of the World Cup and the Olympics is a testament to robust brand management.
Anheuser-Busch InBev’s decision to launch a 4% ABV premium Budweiser variant is a positive move that taps into the trend for lower-strength beers, according to industry specialists.
Iconic British brands Land Rover and Hamley’s may have foreign owners, but research by Leapfrog shows that any brand able to demonstrate itshome-grown roots will find favour with consumers.
Mars is set to unveil an England football club themed advertising campaign featuring John Barnes re-enacting his rap from the original World in Motion song released 20 years ago in 1990
What makes Asda a ’legend’ and Tesco a ’myth’? According to research from Lippincott, it’s all to do with brand power and the relationship between your marketing and the actual consumer experience.
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MasterCard is launching a new television advertising campaign starring singer Bonnie Tyler to promote its World MasterCard platform.
Despite our choice of media growing ever wider, research by Mintel shows the uptake of new technology is governed by consumers’ desire to make their money stretch further.
MasterCard Worldwide has appointed Alfredo Gangotena as its chief marketing officer, effective immediately.
Independent value retailer, QD Stores Group, is improving its stock levels – and gaining better customer insight – through a new SAP implementation. Working with Wincor Nixdorf, the company is introducing a new invoicing system and will deploy SAP Business Objects to understand customers and their needs. “Working with Wincor Nixdorf on identifying our core […]
Marketers need to ensure their use of behavioural targeting techniques do not make internet users feel like they are under Big Brother-style scrutiny, according to the results of research by Addvantage Media and YouGov.
MasterCard has appointed former John Lewis marketing director Gill Barr to head up marketing for the UK and Ireland.
Pernod Ricard rum brand Malibu will launch the latest phase of its campaign targeting 18-24 year olds in the UK, airing Radio Maliboom across TV and radio channels next week.
Travellers aged 55 and over are most likely to post online reviews of their experiences, and marketers are tapping into this trend by incorporating usergenerated content into their communications.
Media platforms that prove most useful to politicians in the election campaign can expect a long-term boost in their fortunes