McVitie’s and Mars take lead in public health drive
Russell ParsonsMars and McVitie’s are taking a leading position on public health issues by reformulating their products, according to some food industry observers.
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Market share drives RSA as it prepares fresh Aviva bid
Russell ParsonsInsurance giant considering next move after £5bn offer gets thumbs down.
Bundles of joy fail to connect with emotions
Michael BarnettBundled communications package providers could grab a larger slice of the £8bn-ayear market by making their services more engaging rather than basing their offer on price alone, according to new research.
Mars cuts sat-fats by 15%
Rosie BakerMars is reducing the saturated fat content of its chocolate bars as part of its ongoing strategy to improve the nutrition credentials of its products.
ITV chiefs’ vision for the future is out of focus
ITV’s new five-year plan places too much emphasis on digital and online, and risks underselling the potential of core product. Adam Crozier, ITV’s new chief executive, unveiled the broadcaster’s latest five-year plan at its strategy review with the City last week. Much of the plan sounds sensible – including the launch of new digital channels, […]
Asda to print Facebook photos in-store
Rosie BakerAsda is to offer customers a photo service that prints photos directly from Facebook.
Brand power in hands of food fashion police
Lou CooperResearch made available to Marketing Week has identified a small but influential group of ’taste setters’ that food and drink brands need to get on board before a product launch.
PR’s not just spin, it’s brand management
Mark ChouekeWith Tony Hayward now having been officially relieved of his duties as chief executive of BP, the crisis management plan and communications strategy at all our own businesses should be brought under some serious scrutiny. It is no accident that Aviva CMO Amanda Mackenzie has responsibility for PR, public affairs and internal communications incorporated into […]
Stick with the glue that holds diverse industry together
Maeve HoseaAs social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.
Zoom out for a wider view of cinema-goers
Lucy HandleyCinema has managed to buck the trend of consumer cutbacks during this recession, but challenges still lie ahead which the industry could overcome by broadening its appeal beyond the core youth audience.
Little cheer for drinks industry in Lansley’s public health scheme
Stuart SmithThe legislative threat may have receded, but the industry will have to stump up even more cash – this time in “readies” Be careful what you wish for. Never have these word rung more true than for the beer, wine and spirits industry as it digests the implications of secretary of state Andrew Lansley’s recent […]
Why shattered reputations are ripe for repair
MaryLou CostaWith the reputation of the financial services sector at an all-time low, research reveals that both new and long-established providers have an opportunity to turn mistrust into confidence.
What marketing leaders say about leadership: Viewpoint
Marketing WeekTo read the cover story relating to this ’Follow the leaders’ click here What do you need to add to your skill set? To find out click here Clare Sheikh, group director of strategy, marketing & customer, RSA (formally Royal and Sun Alliance) World-class marketing is about creating something that has a distinct personality […]
Nationwide to review sponsorship strategy
Russell ParsonsNationwide is to review the role sponsorship plays in its marketing mix following confirmation that it is to end its 11-year partnership with the England team.