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People before profits

Marketing Week

Faced with the prospect of a substantial dent in profits following OFT investigations into the charges and penalty fees, banks and credit card providers need to rethink their approach to charging customers.

VW brand chief exits in restructure

Marketing Week

Head of the Volkswagen brand Wolfgang Bernhard is leaving Europe’s biggest carmaker as part of a management restructure. Volkswagen’s new chief executive, former Audi boss Martin Winterkorn, will take on Bernhard’s brand role when he leaves at the end of the month. Speculation has been mounting about Bernhard’s position as chairman of the VW brand […]

Back to the future

Marketing Week

When BT was the only provider of telecoms in the UK, its ad campaigns got the nation talking. Mark Choueke discovers the company needs to regain its emphasis on memorable advertising

Dot-com survivor

Marketing Week

Lastminute.com is one of the best known online brands, and has helped revolutionise the UK travel market, but it is now starting to face challenges to its dominance. Nathalie Kilby reports.

Testing times

Marketing Week

After the delays that have hit its launch, will the PS3’s experiential advertising strategy allow it to make up lost ground on the rival consoles already in the market? asks Nathalie Kilby

All in a good cause

Marketing Week

Regardless of age or gender, charitable donors behave like ordinary consumers, and marketers targeting new or existing supporters should adopt an intergrated approach for the best response.