Olympic organisers have extended the outdoor marketing campaign thanking all 53 sponsors of the London 2012 Games for their investment to London tube stations, claiming that without the backing from the likes of Coca-Cola and McDonald’s there would be no “moments that last forever.”
Direct Line is ditching Chris Addison and Alexander Armstrong and introducing its first ever strapline, “take the direct line”, in a marketing campaign that repositions the insurer as a customer service-led brand.
Nationwide is launching an advertising campaign highlighting its mutual status to encourage customers to switch to it from banks.
Regulators are gearing up for a clampdown on rogue telemarketers after fresh data showed complaints about unwanted marketing calls more than doubled in the last 12 months.
Ronald McDonald House Charity is launching its first national advertising campaign in a bid to raise awareness of its work.
YouTube is partnering with online video distributor Rightster to launch a football highlights channel, as the search giant steps up efforts to position its video platform as an entertainment destination to rival TV.
London 2012 sponsor Samsung is inviting 50 Paralympians to create digital content as part of a raft of global marketing initiatives launching to mark the start of the Paralympic Games.
Everything Everywhere has penned a five year deal with MasterCard to launch a co-branded mobile payments service for Orange and T-Mobile pay as you go customers.
Brands’ ability to use online channels that rely on super-fast connections as effectively on mobile devices as fixed screens has drawn nearer following the regulator’s decision to allow Everything Everywhere to re-use its existing spectrum licences.
When in opposition, the then shadow cabinet minister Francis Maude responded to a bit of hyperbole in The Sun over Labour “spending £100m on junk mail” by lambasting the government’s profligacy and “incompetence”.
Guinness has unveiled a global advertisement to mark the fourth annual “Arthur’s Day” celebration, the self-created anniversary in honour of the drink’s creator Arthur Guinness.
BT revealed details about the series of idents it has created featuring athlete ambassadors as part of its sponsorship of the coverage of the Paralympic Games.
John Lewis is opening its first ever pop-up shop to promote its debut smaller-format ‘flexible’ multichannel store in Exeter.
Just how did Microsoft use Star Wars characters to create a valuable customer segmentation strategy for its DPE division? Find out in the second in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
Scandinavian furniture retailer Ikea is said to be preparing the launch of a chain of budget hotels.