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The democratic nature of the Web can be dangerous for brands, but by offering expert research and insight media owners can help, says Neil Perkin.

We are not known as a nation of optimists, yet in the past two years, Marketing Week’s The Year Ahead magazine has brimmed with positive predictions for marketing. In 2004, our experts foresaw a promising 2005 and their prophecies were largely accurate. In 2005, they looked forward to an even more prosperous 2006. As the […]

Collaborating on an account can benefit all parties involved, but there’s no room for big egos, and the client’s needs are paramount, says Alex Shephard

Iberdrola’s move to acquire ScottishPower has highlighted the poor customer service reputation of overseas companies – a concern for users and employees. By Nathalie Kilby.

Social and environmental issues are still less important to most companies than financial results, despite consumer trends, but marketing departments are being seen as an increasingly vital asset.

Concern about carbon emissions is set to become the next bigh driver of consumer behaviour, and the smart brands should act now, say Ashley Goodall.

It’s ten years since AOL launched in the UK

Advertising to children is under pressure so it is time look at the effective communication of suitable ad messages. Alternative ad vehicles must be used and in-school marketing offers an opportunity

A career in marketing has always been a popular choice, but in the current candidate-driven market employers are having to do more and more in order to recruit and retain high quality employees. This is the second annual survey that Michael Page Marketing has conducted in association with Marketing Week and it is great to be involved again. The 2006 survey has been completed by more than 1,000 marketing professionals from throughout the UK. The findings highlight the most desired companies to work for, and illustrates the most important factors that attract candidates to a job be it salary, career development or the brand. Read more of Richard Vickers’ introduction here For the full survey click here

Blogging may be the latest buzzword among consumers, and research unveils the considerable effect it has on their purchasing, but that’s no reason for marketers to jump on the bandwagon.

Sir Philip Green should follow the lead of high street chains like M&S and Tesco, and look for a ‘brand idea’ for his ailing Bhs outlets, says Rita Clifton

The resurgence in the 2006 DM Agency Reputation Survey of those agencies that are named after founders or established partners reflects a growing client preference for accountability and tried-and-tested value, but the emphasis is very much on ‘teamwork’. David Reed reports.