Sainsbury’s unveils Paralympic TV push
Seb JosephSainsbury’s is to start its Paralympic Games marketing drive with a TV advert starring David Beckham in a bid to promote its sponsorship of the event.
Sainsbury’s is to start its Paralympic Games marketing drive with a TV advert starring David Beckham in a bid to promote its sponsorship of the event.
Charity rebrands are like proverbial buses. In the past six months we have seen the Samaritans, Stroke Association, Scope and now Cancer Research rip it up and start again.
Olympic medallists Sir Chris Hoy, Victoria Pendleton and Jessica Ennis are among the stars from Team GB covering Queen’s “Don’t Stop Me Now” in a celebratory online video created by Adidas.
Tetley Tea has dropped its long-running Tea Folk brand ambassadors in a new £10m campaign that repositions its marketing to focus on championing quality time with friends and family.
Sky Sports is preparing to welcome back Premier League football with a marketing campaign that switches focus from the superstar players to the fans.
The reason marketing is often such an easy target for politicians, pressure groups and pundits looking to score easy popularity points is that criticism is seen as costing nothing.
Ikea is ramping up a digital engagement programme for its charitable foundation in a bid to raise awareness and support from its staff and customers for its work to support children in developing nations.
An in-game ad for PepsiCo’s Mountain Dew that featured a man snowboarding down an escalator and on train tracks has been banned because it could have encouraged viewers to copy the “reckless” stunt.
Nationwide could become the latest financial institution to suffer damage to its brand following a technical hitch, just weeks after it launched a major brand campaign to convince customers of banks to switch accounts to the building society.
Charities that saturate donors with suffering are more likely to have their appeals rejected than those that use digital methods to engage with their target audience, according to research seen by Marketing Week.
What do you do when the computer at your bank says ‘no’ to a request for a loan? Lucy Handley explores alternative financial services providers that are taking advantage of a lack of trust in mainstream brands
Mars is stepping into the iced coffee market with the launch of two different mocha latte variants under its Galaxy choclate brand.
The number of gamers playing on mobile devices is growing so rapidly that it is now the fastest-growing gaming platform, according to research seen by Marketing Week. Michael Barnett discovers why this is good news for advertisers.
Although real-time bidding has transformed online advertising, major brands are still nervous about using the buying technology for mobile platforms. Steve Hemsley looks at the opportunities and challenges facing mobile RTB.
As the rate of change in digital marketing gets ever faster, more and more companies are using sophisticated elearning courses to keep their staff up to speed.