Talking business in social circles
Matthew ValentineBusiness-to-business brands are finding social media a lucrative way to build relationships and do big business reports Matthew Valentine.
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Nationwide to step up marketing land grab
Russell ParsonsNationwide is to intensify marketing efforts over the coming weeks with activity stressing the difference between building societies and banks as it looks to exploit public disgust over the actions of bankers.
Over-inflation rate is a cause for concern
Jo RobertsImage inflation is increasing the risk of brands failing to deliver their promises, according to research seen exclusively by Marketing Week, says Jo Roberts.
Global enterprise moves forward with the music
Jo RobertsThis weekend some big-name bands will join Bruce Springsteen in Hyde Park for Hard Rock Calling, but chief marketing officer and vice-president John Galloway tells Jo Roberts that the global event brand is about much more than established acts and burger joints.
Co-op, Nationwide tap into public disquiet
Russell ParsonsFinancial services firms that stress their ethical or community approach to banking are ramping up marketing efforts to try and exploit growing public disquiet over the actions of banks.
VW in £3.57bn Porsche buyout
Russell ParsonsVolkswagen is to acquire the remaining 50.1% stake in Porsche it does not already own in a bid to exploit the relative buoyancy of the high-margin premium automotive market.
How a tyre brand raises its profile
Michael BarnettHolding the right to supply all Formular 1 tyres puts Pirelli in pole position when it comes to brand profile. But sport is not the only way the premium end of the market raises awareness of their road products.
Cool for kids
Morag Cuddeford-JonesWhat makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week.
DM leads to a quarter of all UK sales
Russell ParsonsThe Direct Marketing Association has moved to protect itself against attacks from regulators by quantifying the industry’s contribution to the UK economy.
AB InBev steps up social media efforts
Seb JosephAB InBev has signalled its intent to exploit the potential of social media followers by promoting global CRM chief Hugo Hanselmann to oversee its online consumer relationship strategy.
Q&A: Jill McDonald, McDonald’s
Josie AllchinMarketing Week caught up with McDonald’s CEO for the UK and Northern Europe, Jill McDonald, at the fast-food chain’s restaurant at Olympic Park. She tells us about the brand’s Olympic legacy as well as their plans for Rio 2016.
Q&A: Marc Pritchard, P&G
Josie AllchinWith just one day to go until the Olympics Opening Ceremony in London, Marketing Week catches up with P&G’s global marketing and brand building officer Marc Pritchard about what Olympic legacy means to P&G, its plans for Rio 2016 and its biggest Olympic marketing challenges so far.
M&S plots marketing drive for bank
Rosie BakerMarks and Spencer is plotting a major campaign to support the full launch of its recently unveiled M&S Bank proposition.
Brands to place greater marketing focus on PR
Seb JosephThe decision by AOL, Nintendo and TopShop to hire PR professionals to lead their marketing efforts reflects the changing nature of brand management in the social media age.
Work still needed to lose the junk tag
Russell ParsonsThere is an episode of 90s US sitcom juggernaut Seinfeld where hapless neighbour of the titular star, Kramer, launches a crusade to rid his life of mail. So incensed is he about receiving catalogues from retailer Pottery Barn that he goes to rather extreme lengths to “stop the mail” including bricking his letter box.