The Football Associations of England and Northern Ireland are looking at other potential backers after team sponsor Nationwide’s right to exclusive negotiations expired. Sponsorship experts say that the partnerships can still add value if they are activated in an imaginative way.
Government is dragging its feet over Digital Britain, but our industry and economy have everything to gain from going over to the wired side
Mars is unveiling a new television advert, championing its sponsorship of the England team ahead of the World Cup. The ad is the first stage in Mars’s “Work Rest Play for England” marketing push.
As the economy edges towards recovery, brands are switching their attention away from business survival to equipping marketers with up-to-date skills.
In today’s digital world where brands struggle to present a human face, trade shows offer an excellent chance for face-to-face contact, which, a study suggests, may boost customer loyalty by creating subconscious connections.
Our ’man on the inside’ provides a view from the top of the marketing tree.
New research from agency Targetbase Claydon Heeley (TBCH) suggests that although a majority of marketers are confident they are engaging with their audiences, consumers believe the opposite.
Mastercard is looking to ramp up marketing activity around its music and sport sponsorships this year as it looks to offer its customers more “unique” experiences.
Design will have a bigger impact on marketing this year, according to exclusive Marketing Week research.
Research seen exclusively by Marketing Week reveals that charities must demonstrate a return on investment if their fundraising campaigns are to persuade the public to give generously.
Snickers has struck an exclusive media partnership with the Daily Mirror to set four Snickers fans four physical challenges under the “More Nuts” banner.
Toy brand Lego is to build on its resurgent popularity with a series of commercial deals with Turner Broadcasting’s Cartoon Network.
New media channels mean consumers now have very public ways to air their disappointments when the hype fails to hit the mark.
A new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.
MasterCard has created the sponsorship idents for the Brit awards using footage from a secret gig by the Pet Shop Boys at a competition winner’s house.