Step forward and select the right direction
Ruth MortimerAs direct mail’s star continues to rise among the public, six DM specialists answer questions posed by Marketing Week about the sector’s burning issues. By Ruth Mortimer
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3D technology takes us closer
Louise Jack3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.
Is the next customer revolution happening?
I’ve never forgotten the powerful mantra, “Never sell to a stranger”, emblazoned on the front of a bright red brochure from Ogilvy Direct in the mid-1980’s as I started my career in data marketing.
Mind the gap
Marketing WeekThinking along same lines gets direct responses
Volumes of door drop marketing on the decline
Marketing WeekVolumes of door drop marketing fell by 11% in 2008 to 9 billion items, according to the latest research by the Direct Marketing Association.
Volkswagen to launch campaign for Transporter van
Marketing WeekVolkswagen Commercial Vehicles is unveiling a new national advertising campaign to launch the new Volkswagen Transporter van.
Ethical goods extend beyond costly coffee
Marketing WeekThe fair trade market may still be growing at a rapid rate, but exclusive research carried out for Marketing Week shows too few consumers are aware of the diversity of products or the range of retailers that stock them.
Point of purchase – hi-tech advantage is only for the brave
Marketing WeekAs digital techniques enter the physical retail environment, brand owners must take care to use technology only when it adds genuine value to the shopping experience. By Maeve Hosea
Point of purchase – Duets singing from the same hymn sheet
Marketing WeekWith the in-store marketing industry keen to take a more strategic role helping brands market themselves, Marketing Week research reveals that client and supplier collaboration is now the name of the game
Don’t just reach for the stars
Marketing WeekConsumers are attracted to celebrity endorsed products and many want to see more local stars being used, but there is rowing cynicism of their blanket use and of personalities having multiple brand deals.
Direct marketing direct route but with a new hi-tech twist
Marketing WeekRecent innovations in direct marketing mix cutting-edge technology with back-to-basics strategies to create a more integrated customer experience.
Make visitors spend more time with you
Marketing WeekWhen interactive online content is placed in a suitable context, the shifts in brand metrics can be measured and help marketers balance their books, according to the latest research.
Pedigree steps up advertising as direct rival enters market
Marketing WeekPet food brands are gearing up for a New Year push as Pedigree ramps up its marketing and Farmers Choice Pet Foods enters the market with a new range of premium products.
VW to buy 20% stake in Suzuki
Marketing WeekVolkswagen is to buy a 20% stake in Japan’s Suzuki Motor for 222.5bn yen ($2.5bn; £1.5bn) as it continues to bid to increase its group size.
Volkswagen takes 49% stake in Porsche
Marketing WeekVolkswagen has completed an agreement to take a 49.9% stake in Porsche AG, clearing the way for the two brands to merge and former an integrated company.