FA inks Mars deal
Russell ParsonsThe Football Association (FA) has unveiled details of its sponsorship deal with Mars.
The Football Association (FA) has unveiled details of its sponsorship deal with Mars.
Brands can protect their reputation by ensuring consumer experience matches expectations. New research shows which sectors are getting it right – and which have harsh lessons to learn.
Being first past the post is the only way to be assured of success, and in the highly competitive business mail sector, UK Mail is using the latest digital technology to gain a competitive advantage. By Joe Fernandez
Takeaway site Just-Eat.co.uk is to overhaul its brand following a £10.5m venture capital investment.
Kraft has awarded DraftFCB the global ad account for its cracker brand Tuc, as part of the company’s plans to consolidate brands into single agency networks.
Marketers must turn their attention to a new group of consumers that is comfortable with the latest digital technology if they are to avoid their brands being switched to standby.
Brands that put customer services at the heart of their strategy lead the way in the latest Promise Index research, which measures whether a consumer’s experience exceeds their expectations.
MasterCard Europe has promoted UK head of marketing Rita Broe to the position of group head of European marketing.
Next has reported profits up 7.6% to £214.9m across its retail and catalogue business for the half year to July.
Although mums spend less time with media than the average consumer, the array of sources they rely on to aid purchasing decisions make this group an inaccessible but valuable target for marketers.
Used properly, direct mail can become the backbone of a valuable marketing mix. By Maeve Hosea
TNT Post has developed an environmental-based segmentation product that can allow marketers to target potential customers according to their attitudes to “green” issues.
A Royal Bank of Scotland owned brand last seen on the high street 24 years ago could be resurrected as the bank comes under pressure to reduce some of its market share
Brands that open up an honest dialogue with consumers by using online channels to encourage positive and negative feedback are best placed to build trust and ultimately improve sales figures.
Lego is to sponsor a daily slot on children’s TV channel NickToons to promote its Bionicle range in the lead-up to the Christmas period.