Everything Everywhere sees record contract growth
Lara O'ReillyEverything Everywhere gained a record number of contract customers in the last quarter driven by consumer demand for smartphones.
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Jennifer Saunders enlisted for Philadelphia Cadbury mash-up
Seb JosephKraft debuts first advert for £3.2m ‘Choccy Philly? Don’t Be Silly’ marketing campaign, starring Jennifer Saunders.
Sainsbury’s and Disney to host Queen’s Jubilee festival
Rosie BakerSainsbury’s is teaming up with Disney to host a weekend festival in London’s Hyde Park to celebrate the Queen’s Silver Jubilee this summer.
Coca-Cola launches Move to the Beat TV ad
Rosie BakerCoca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.
Ryanair “sexist” ad banned
Suzanne BearneA “sexist” Ryanair ad featuring cabin crew staff in their underwear has been banned for being sexually offensive and likely to cause offence.
Swarovski targets teens with new brand
Rosie BakerLuxury crystal brand Swarovski is introducing Lola&Grace, an affordable fashion jewellery brand, in a bid to target teenagers.
LoveFilm says happy Valentine’s Day
Rosie BakerLoveFilm has created a Valentine’s Day video montage of Bryan Adams’ classic love song ‘Everything I do, I do it for you’ using words from iconic films spliced together.
RBS Insurance to rebrand as Direct Line Group
Russell ParsonsThe new name and logo has been expected since the business’s owner, state owned Royal Bank of Scotland, was told it must sell, float or part float its car and home insurance operation by the end of 2012 under European Union rules on accepting government aid.
Lego launches range just for girls
Lara O'ReillyLego is set to launch a new range specifically for girls in a bid to “reinvigorate” the girl’s toy category, backed by a multi-platform marketing campaign.
Specialist diets become part of healthy lifestyle
Laura SnoadAccording to research seen by Marketing Week, growth in the meat-free and free-from food categories can be accelerated by increasing their appeal among mainstream consumers.
Affordability is tie that binds ‘con-demmed’
Michael BarnettBrands aspiring to connect with 18-to 24-year-olds must now tailor their offer to five distinct groups within this demographic, according to research seen exclusively by Marketing Week.
RBS plans data upgrade to personal statements
Russell ParsonsRoyal Bank of Scotland Group has promised to expand and enhance the bespoke personal booklets sent to customers that detail how they use their products.
Q&A: Lego
Laura SnoadDavid Buxbaum, Lego UK’s senior director of marketing, talks to Laura Snoad about how the iconic toy brand is using nostalgia, popular culture and digital innovation to build appeal among the young and old.
Lego chases “lifestyle” status through movie
Laura SnoadLego will use the planned movie based on the popular toy to build a “lifestyle brand” that it claims kids will demand in all aspects of their lives.
Families to fill stockings with special offers
Laura SnoadResearch conducted for Marketing Week reveals that parents plan to cut their budgets for children’s Christmas presents. But it remains to be seen whether they will stick to their guns in the face of marketing-generated pester power.