The BBC News website’s mobile version is the most frequently visited site on UK mobile phones. The BBC has had a mobile presence since 1999 and its experience shines through in the current news site, which easily meets mobile users’ needs – whether it’s reading up on the economic crisis or getting the latest Brangelina […]
Google’s decision to liberalise its policy on competitive brand bidding may have had a dramatic effect on the travel and financial sectors, but has had little impact in many other disciplines
The Royal Bank of Scotland has confirmed it has agreed a four-year extension to its sponsorship of the Six Nations Championship despite stating yesterday (January 19) that it expects to report a record loss of up to £28 billion. The new four-deal will take the bank’s sponsorship of the tournament through to the end of […]
Optimism is the default setting for marketers. It has to be when your job involves trying to change human behaviour. But the disruptive events of 2008 and gloomy forecasts for this year that put marketing budgets in the firing line, are expected to knock some of that confidence.
As major influencers over which household brands are purchased, mums are a vital target consumer group for marketers. However, they are more likely to listen to their peers than marketing campaigns
Can young women already hooked on chick lit be persuaded that the more ‘edgy, refreshing and contemporary’ Mills & Boon books are worth taking off the shelf? asks Archana Venkatraman
Sales at two major retail chains have fallen despite record number of shoppers during the post-Christmas sales season. DSG International, which owns Currys and PC World, and Home Retail Group, which owns Argos and Homebase, both reported falls in sales for the three months to January 10. DSG has reported a 10% fall in like-for-like […]
Mars is launching a limited edition “rabbit-shaped Malteser” for Easter. It is understood to be the first time it has extended beyond the brand’s core bite-sized range. The Maltesers Bunny, which sources say is about three inches high, will be filled with honeycombe pieces and cream. It will be a single-serve treat, positioned against the […]
Our contributors to last years Year Ahead magazine were right to be guarded about the prospects for most sectors in 2008. With our experts prescient understanding of markets, readers may wish to steel themselves before turning to the predictions for 2009. However, while bad news about the economy in the media is relentless, this is matched by the dogged optimism of marketers. Those who have experienced recessions in the past, in particular, appreciate how to seek out silver linings, while the storm clouds gather, and prepare for better days ahead…
Even when they’re not on a weight-loss diet, the British are now counting calories as never before, which has led to a huge shift in eating habits as people try to develop a healthy everyday diet
Direct Line is relaunching its classic red phone icon in a new campaign that breaks today (January 5). It will also see the return of the computer mouse on wheels.
Walt Disney Studios has named Ricky Strauss to lead global marketing for its Disney, Marvel, Pixar and Touchstone brands.
As the year draws to a close and there are only a few shopping days left for consumers and retailers before Christmas, I thought I’d take the opportunity to look back at a few things that happened in retail in 2011 and a brief look forward to the ones to watch in 2012. Take a […]
The Department of Health has consolidated all PR and media planning into single agencies in a bid to provide better coordinated marcomms campaigns over the course of people’s lives.
Ryanair is to renew its long-running battle with the Advertising Standards Authority after the watchdog launched an investigation into “sexist” ads featuring bikini clad staff.