CEO calls Everything Everywhere brand name “silly” as group loses customers
Rosie BakerEverything Everywhere has reported a fall in customer numbers and revenue in the third quarter, as new CEO Olaf Swantee says the brand name is “silly”.
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Studies show it pays to be ethical
Michael BarnettThree studies in the past week have highlighted the importance of corporate social responsibility (CSR) to companies’ commercial fortunes. Interbrand named Toyota as the world’s greenest brand. Goodbrand established a link between a business’s ethical credentials and the preferences of affluent ethical consumers, and 23red found that 91% take ethics into account when purchasing. The […]
British Gas ramps up communications to repair brand reputation
Lara O'ReillyBritish Gas is stepping up its marketing activity in a bid to arrest its haemorrhaging brand reputation after coming under fire from both the energy regulator and consumers in recent weeks.
‘Marketers must get out of comfort zone to progress’
Lucy HandleyMarketers must step out of their “comfort zone” and embrace all areas of the company to become an MD or CEO of an organisation, according to senior marketers that have made the leap.
Young marketers’ leadership strategies
MaryLou CostaFind out why ’brand me’ is your winning career move, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Marketing Week speaks to four Marketing Academy scholars about their personal game plans. Be confident but humble Paul Ridsdale, 32, head of marketing, ITV My own leadership brand is […]
Power players: The Marketing Academy’s leadership tips from the top
MaryLou CostaFind out why ’brand me’ is your winning career move, click here To read what four Marketing Academy scholars say about their personal game plans, click here Troy Warfield, vice-president of family care, Kimberly-Clark Define the organisations you fit with and those that you don’t, according to your personal values. Engage in an element of […]
Gap in global brand push
Rosie BakerGap is preparing to launch its first global brand campaign since overhauling its senior brand team in February.
ArgosCompare rewards switches with gift cards to differentiate
Rosie BakerArgos is hoping to encourage consumers to use its comparison site ArgosCompare.co.uk by offering gift cards as a reward to consumers that use the site to switch services.
Everything Everywhere suffers revenue, customer dip
Ronan ShieldsEverything Everywhere, the company formed by the merger of Orange and T-Mobile last year, says revenue fell to £1.72bn in the second quarter despite record smartphone sales.
T-Mobile loses marketing figurehead Lysa Hardy
Lara O'ReillyLysa Hardy, T-Mobile’s marketing head and one of the lead figures behind its award-winning “Life’s for Sharing” campaigns, is leaving the company.
L’Oreal rapped for airbrushed Christy Turlington and Julia Roberts ads
Mary-Louise ClewsMPs are increasing pressure on the advertising watchdog to ban campaigns featuring airbrushed images if they are found to be ’socially irresponsible’, after two L’Oreal ads were withdrawn for using ’misleading’ images of model Christy Turlington and actress Julia Roberts.
Toyota ranked top global green brand in Interbrand study
Branwell JohnsonToyota has been named the world’s greenest brand by Interbrand.
Everything Everywhere to double store numbers
Rosie BakerEverything Everywhere, the telecoms brand formed when T-Mobile and Orange merged last year, is to open more than 100 stores under the parent brand, according to reports.
Carlsberg eyes growth for Staropramen after acquisition
Russell ParsonsCarlsberg is set to ramp up marketing activity to grow Czech lager Staropramen after acquiring the right to market the brand in the UK from rival AB-Inbev.
Clintons launches celebrity video cards
Rosie BakerClinton Cards is launching a celebrity video cards service, as part of its strategy to grow the business through digital innovations and take on online rivals such as Moonpig.com.