Drop in TV sales hits Argos
Mary-Louise ClewsA “significant decline” in consumer electronic purchases is responsible for a 10% drop in sales at high street giant Argos, says its parent company.
A “significant decline” in consumer electronic purchases is responsible for a 10% drop in sales at high street giant Argos, says its parent company.
Everything Everywhere is developing its mobile television platform as part of a series of changes that are designed to meet the estimated “six fold” increase in mobile viewing over the next three years.
BP is attempting to prevent further brand damage from its oil spill crisis by offering to pay for the construction of six sand barriers off the coast of the US state of Louisiana.
Everything Everywhere has appointed a marketing director for its broadband division to drive customer acquisition and develop customer retention programmes.
The Direct Marketing Association is repositioning itself as a modern, digitally attuned trade body that is “open, friendly and welcoming” to marketers.
IBM is rolling out a global volunteering initiative, one of a raft of centenary year initiatives aimed at changing public perception that it still just sells PCs.
Every week, someone complains to me that marketers are full of bullshit. The charges read as follows: they talk in jargon; they are always spinning everything to be positive; and they never tell the truth. So when a marketing director has the gumption to outline some potential flaws for his brand and detail how he […]
Twitter has raised an additional $200m (£128m) in finance as the micro-blogging site continues to look for ways to grow its commercial operations.
Everything Everywhere CEO Olaf Swantee marked his first day on the job with a massive reshuffle of the brand’s senior management team in order to “streamline” the business. The fact that the new 10-strong team (slashed from 25) comprises far more Orange than pink is unlikely to be a coincidence. In a remarkable move, Swantee […]
Marketing Week is gathering leading chief marketing officers, vice-presidents of marketing and global marketing strategists from the highest levels of management at the world’s most successful brands to help launch its new flagship conference, The Annual.
Kaiser Chiefs are the first band to launch an album via a digital platform that lets music fans create a bespoke tracklisting and cover art.
VisitBritain is sending 10 exclusive artworks on a global tour as the main planks of the second phase of its “You’re Invited campaign.
Everything Everywhere’s newly appointed CEO Olaf Swantee has unveiled his 10-strong management team, which includes the creation of two chief marketing officer roles.
Low cost airline Ryanair has made a full year pre-tax profit of €319m (£267.7m) although warns that the upheaval caused by the Icelandic volcano will impact on next year’s results.
Travel rewards programme AirMiles is to rebrand and relaunch as Avios in November backed by a multichannel awareness campaign.