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Seat partners Disney’s Pirates of the Caribbean

Rosie Baker

Disney has signed a deal with car brand Seat that will see the launch of a joint multichannel push for summer blockbuster Pirates of the Caribbean. The deal is the first cross-partnership agreement since the entertainment company launched integrated marketing division Disneymedia+ last month. Co-branded activity will break across online, TV, PR, the film’s cinema […]

Russell Parsons

DM builds brands, even Sir Martin Sorrell agrees

Russell Parsons

What a difference a week makes. Last week the talk was about the hole the government’s £81bn public sector cuts might leave in the economy. This week, however, it is all about positivity. The reason for such optimism? Robust results from WPP, the world’s biggest marketing services company and bellwether for marketers globally. The company […]