Shell promotes cleansing oil using transparent car
Joe FernandezShell has unveiled a global integrated campaign to promote its cleansing engine oil, Shell Helix Ultra.
Shell has unveiled a global integrated campaign to promote its cleansing engine oil, Shell Helix Ultra.
Absolute Radio has signed a summer long sponsorship deal with Swiftcover.com that will offer listeners the opportunity to host a festival in their own garden.
Marketers face fines of £500,000 for sending “unwanted” marketing emails or making unsolicited phone calls to customers.
Skype has partnered with Crystal Entertainment to introduce Skype calling into television programmes.
Orange has partnered with 20th Century Fox to launch a new creative direction for its “Gold Spot” cinema advertising.
Dyson, the vacuum cleaner and technology company, is pitching its media planning and buying business.
The M&C Saatchi UK Group is reshuffling its leadership team with Lida’s chief executive Lisa Thomas moving to head the group.
Wonderbra is embarking on a review process for its European advertising business. The brand, memorable for the “Hello Boys” ad in 1994, created by Trevor Beattie when the brand was owned by Sara Lee, is in the early stages of the review.
Disney has signed a deal with car brand Seat that will see the launch of a joint multichannel push for summer blockbuster Pirates of the Caribbean. The deal is the first cross-partnership agreement since the entertainment company launched integrated marketing division Disneymedia+ last month. Co-branded activity will break across online, TV, PR, the film’s cinema […]
Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association.
Dragon’s Den star Levi Roots is to launch a free concert to promote his range of Chilled Caribbean Meals.
eBay is launching a multi-channel campaign for the new Fashion Outlet section of its website.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands in the news. She also oversees the Market Research Focus weekly bulletin.
Brands looking to push their green credentials should not be distracted by political or CSR “sideshows”, according to environmental experts.
What a difference a week makes. Last week the talk was about the hole the government’s £81bn public sector cuts might leave in the economy. This week, however, it is all about positivity. The reason for such optimism? Robust results from WPP, the world’s biggest marketing services company and bellwether for marketers globally. The company […]