Tesco bolsters UK comms team
Rosie BakerTesco has appointed London 2012 media advisor Tom Curry into the newly created role of UK communications director, as part of an expansion of the Tesco UK team.
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Fire Service uses Facebook for recruitment campaign
Mary-Louise ClewsThe London Fire Brigade has launched a targeted campaign on Facebook in a drive to persuade more women and people from black and minority ethnic (BME) communities to join the service.
BA uses YouTube for pilot recruitment
Branwell JohnsonBritish Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.
Aviva targets retirement market with TV ad
Rosie BakerAviva is launching the next installment of its ‘Chameleon’ television advertising campaign starring comedian Paul Whitehouse.
Crowd sourcing a crowd pleaser?
Rosie BakerEngagement is the Holy Grail for marketers and in the past year crowd sourcing has reared its head as an innovative way for brands to go about earning it. Waitrose and Sainsbury’s have both made a stab at involving their customers in product development this week but to what end? Last year when Waitrose relaunched […]
Little Chef cooks up a new look
Rosie BakerLittle Chef is launching a convenience food range and overhauling its menu and service offer to accelerate its modernisation strategy.
Oxfam overhauls community fundraising strategy
Rosie BakerOxfam is to overhaul its community fundraising strategy in the hope of increasing its appeal to those put off by traditional marketing campaigns.
Chevrolet looks to PR to build brand in UK
Lou CooperChevrolet is to combine PR and an “unconventional” marketing approach to raise the profile of the US car brand in the UK.
Everything Everywhere consolidates media into GroupM
Joe FernandezEverything Everywhere, the company that houses T-Mobile and Orange in the UK, has consolidated its media buying business into GroupM.
Waitrose commits to crowdsourcing after pudding launch
Rosie BakerWaitrose has unveiled its first customer-created product and plans to increase the use of crowdsourcing in its future product development.
Dukan Diet takes on WeightWatchers with digital push
Rosie BakerFrench diet plan, the Dukan Diet, is ramping up its online marketing in the UK to compete with more established diet programmes such as WeightWatchers and Rosemary Conley.
Gü introduces master brand
Rosie BakerDessert brand Gü is restructuring its portfolio of Gü Chocolate and Frü Fruity Puds sub-brands under one master identity designed around eating occasions.
EasyJet ads target BA
Branwell JohnsonEasyJet is taking advantage of possible British Airways strike action to promote its services and take a swipe at its rival.
Retailers fail to integrate email marketing with social media
Rosie BakerRetailers are failing to improve email marketing and integrate campaigns with social media, according to an annual report by dotMailer.
Everything Everywhere to cut iPad price
Branwell JohnsonOrange and T-Mobile are to reveal a deal for consumers that will cut the cost of the Apple iPad in return for customers signing up to a long term contract.