BP continues attempts to restore brand reputation
Joe FernandezBP is attempting to prevent further brand damage from its oil spill crisis by offering to pay for the construction of six sand barriers off the coast of the US state of Louisiana.
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Everything Everywhere marketing director to boost broadband
Rosie BakerEverything Everywhere has appointed a marketing director for its broadband division to drive customer acquisition and develop customer retention programmes.
DMA relaunches as digital leader
Russell ParsonsThe Direct Marketing Association is repositioning itself as a modern, digitally attuned trade body that is “open, friendly and welcoming” to marketers.
IBM marks centenary with CSR push
Lara O'ReillyIBM is rolling out a global volunteering initiative, one of a raft of centenary year initiatives aimed at changing public perception that it still just sells PCs.
John Lewis is anything but beige
Ruth MortimerEvery week, someone complains to me that marketers are full of bullshit. The charges read as follows: they talk in jargon; they are always spinning everything to be positive; and they never tell the truth. So when a marketing director has the gumption to outline some potential flaws for his brand and detail how he […]
Twitter valued at $3.7bn after fresh investment
Russell ParsonsTwitter has raised an additional $200m (£128m) in finance as the micro-blogging site continues to look for ways to grow its commercial operations.
Everything Everywhere restructure leaves T-Mobile brand hanging
Lara O'ReillyEverything Everywhere CEO Olaf Swantee marked his first day on the job with a massive reshuffle of the brand’s senior management team in order to “streamline” the business. The fact that the new 10-strong team (slashed from 25) comprises far more Orange than pink is unlikely to be a coincidence. In a remarkable move, Swantee […]
Marketing Week readies flagship conference for the smarter marketer
Branwell JohnsonMarketing Week is gathering leading chief marketing officers, vice-presidents of marketing and global marketing strategists from the highest levels of management at the world’s most successful brands to help launch its new flagship conference, The Annual.
Kaiser Chiefs ask fans to create and promote album
Rosie BakerKaiser Chiefs are the first band to launch an album via a digital platform that lets music fans create a bespoke tracklisting and cover art.
VisitBritain hopes to paint alluring picture for overseas markets
Branwell JohnsonVisitBritain is sending 10 exclusive artworks on a global tour as the main planks of the second phase of its “You’re Invited campaign.
Everything Everywhere unveils major management restructure
Lara O'ReillyEverything Everywhere’s newly appointed CEO Olaf Swantee has unveiled his 10-strong management team, which includes the creation of two chief marketing officer roles.
Ryanair produces robust full year results
Branwell JohnsonLow cost airline Ryanair has made a full year pre-tax profit of €319m (£267.7m) although warns that the upheaval caused by the Icelandic volcano will impact on next year’s results.
AirMiles rebrands as Avios to meet global strategic aims
Branwell JohnsonTravel rewards programme AirMiles is to rebrand and relaunch as Avios in November backed by a multichannel awareness campaign.
O2 restructures to boost customer experience
Rosie BakerO2 has handed marketing director Sally Cowdry additional responsibility for the commercial performance of its consumer business as part of a wider overhaul of its management structure.
Karmarama boosted by investment
Rosie BakerKarmarama, Marketing Week’s Agency of the Year 2011, is accelerating its plans to become an “international integrated marketing communications group” thanks to investment from private equity group Phoenix Equity Partners.