Arena BLM rebrands as Arena Media
Joe FernandezMedia planning and buying agency Arena BLM is rebranding as Arena Media, with immediate effect.
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Argos is about to launch an app in response to rising iPhone access
Ronan ShieldsArgos is about to launch its first iPhone app, prompted by a 600% increase in traffic to its website from Apple mobile devices last year.
Congratulations to the winners of the Marketing Week Engage Awards
Marketing WeekThe winners of the inaugural Marketing Week Engage Awards have been revealed amid a shower of champagne corks and streamers.
Go ahead! to sponsor Race for Life 2010
Joe FernandezSnack brand go ahead! has signed a deal to become an official partner of Cancer Research UK’s Race For Life 2010.
Sony to screen FIFA fan festivals in 3D
Joe FernandezSony Europe is launching a 3D fan experience at the International FIFA Fan Festivals, to leverage its official partnership of the World Cup.
Facebook PR failure obscures real Google debate
Michael BarnettFacebook’s decision to hire PR firm Burson-Marsteller, allegedly to ’smear’ Google, was a strange one. Not only that, the resulting headlines detracted from any substantive points Facebook might have been trying to make about online privacy. For its part, the social network says no smear campaign ever took place. “Instead, we wanted third parties to […]
YouTube generating 2 billion views a day
Ronan ShieldsYouTube is now generating over 2 billion views per day with the average user spending 15 minutes per day on the site according to the video-sharing platform’s latest blog post.
Facebook Page ‘centre’ of marketing activity
Lara O'ReillyFacebook is moving “much further up the value chain for brands” as companies are seeing that using the site is having a positive affect on sales and brand preference, according to its EMEA vice president and managing director Joanna Shields.
Phones 4u brings back hand gesture in £8m ad campaign
Joe FernandezPhones 4u is unveiling an £8m integrated advertising campaign called “Hard Working Prison Guards”, which will see the return of the Phones 4u hand gesture.
Stella ad directed by Wes Anderson
Mary-Louise ClewsPremium lager brand Stella Artois has recruited Hollywood directors Wes Anderson and Roman Coppola to direct its new campaign. The Le-Apart-O-Matic ad is for Stella Artois 5% and features a suave Frenchman showing off his stylised 60s apartment where everything is automated to impress a woman. Anderson is the director of Fantastic Mr Fox and […]
Facebook accused of smear campaign against Google
Charlottle McElenyFacebook faces a PR storm after hiring PR firm Burson-Marsteller to push negative stories about Google in the press, according to reports.
AB Inbev buoyed by Stella Cidre success
Russell ParsonsAB Inbev claims that Stella Cidre, its first foray in to the UK cider category, has grabbed a 16% share of the premium cider market after just three months on the shelves.
Tesco bolsters UK comms team
Rosie BakerTesco has appointed London 2012 media advisor Tom Curry into the newly created role of UK communications director, as part of an expansion of the Tesco UK team.
Fire Service uses Facebook for recruitment campaign
Mary-Louise ClewsThe London Fire Brigade has launched a targeted campaign on Facebook in a drive to persuade more women and people from black and minority ethnic (BME) communities to join the service.
BA uses YouTube for pilot recruitment
Branwell JohnsonBritish Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.