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Asda launches non-food challenge to Tesco and Argos

Marketing Week

Grocer Asda is launching is first ever non-food division called Asda Direct, firing another salvo in the aggressive high-street retailer price wars. It will be accompanied by the launch of a 600-page catalogue and website. Asda Direct will offer more than 9,000 non-food products including homeware and electricals. The retailer already offers products online or […]

Marketing Week Round Table

Marketing Week

Marketing Week Round Table Ecommerce and online security Sponsored by VeriSign Thursday September 25, 2008, Scott’s, London   Chair: Stuart Smith, editor of Marketing Week (SS) Participants: Nicholas Pothier, director of ecommerce at …

China in your hands

Marketing Week

The recent Olympics in Beijing focused the world’s attention on Chinese culture and also opened the doors for global advertisers. But there are still challenges brands must overcome. By Kate O’Flaherty The Beijing Olympics gave brands the opportunity to promote themselves to local markets as well as worldwide. And, along with the brands, it was […]

Brands must strive for simplicity

Marketing Week

Brand owners need to adopt simplicity as a guiding principle because consumers are turning their backs on retailers and service providers that are perceived to be difficult to do business with Many brands are perceived as making their customers’ day-to-day lives even more difficult, according to research by strategic branding firm Siegel & Gale. Over […]

In need of a fresh twist

Marketing Week

Seven Seas must reinvigorate its lacklustre marketing if the vitamins, mineral and supplements brand is to overcome multiple threats to its position as UK market leader. Joe Fernandez reports Vitamins and supplements company Seven Seas sells many of the best-known products in its market, such as children’s multivitamins range Haliborange and flagship line Seven Seas […]

Time is on its side

Marketing Week

Time Out has refused to stand still over the past 40 years. It has diversified into new markets and moved online. Will this strategy see it through the challenging time ahead? asks Archana Venkatraman Time Out, the weekly city listings magazine, this week launches its 40th anniversary issue. But, faced with a dizzying onslaught of […]

Aviva plots star-filled ads for Norwich Union rebrand

Marketing Week

Aviva is supporting the rebrand of Norwich Union with a major celebrity-fronted campaign starring Bruce Willis, Elle McPherson and actress Michelle Yeoh. It is understood the campaign will focus on name changes, reflecting Norwich Union’s move to become Aviva. The celebrities have been chosen because they have changed their birth names before becoming famous. The […]

New age brings fresh demands

Marketing Week

Brands must learn to engage with the Millennials – the 14- to 31-year-olds reshaping society – if they are to get their message across, says Marian Salzman Throughout the developed world, the demographic bulge of Baby Boomers is moving into retirement, and a new generation – the Millennials – is on the horizon, reshaping the […]

Change on the cards

Marketing Week

Barclaycard, the UK’s oldest credit card brand, is investing a large amount of money in its nine offerings to give them a modern image and maximum consumer appeal. Catherine Turner reports

Nationwides Sutherland steps down over marketing rethink

Marketing Week

Nationwide sales and marketing director John Sutherland is stepping down from his role following the building society’s decision to bring in a board-level marketing specialist. The move follows the acquisition of the Derbyshire and Cheshire building societies and its decision keep all three as standalone brands. It is unclear if Sutherland will be moved to […]

Credit crunch hits Argos and Homebase

Marketing Week

A fall in sales of furniture and homewares has led to a 13% drop in sales at Argos and Homebase. Parent company Home Retail Group says the credit crunch has contributed to the first half decline. The results, announced today (September 11), show that like-for-like sales at Argos fell by 3% to £1.85bn over the […]

Nationwide to merge with regional lending rivals

Marketing Week

Nationwide is planning to merge with the Derbyshire and Cheshire Building Societies. The largest building society in the UK will support its two smaller rivals, subject to the approval of financial regulators. The news comes as the two regional lenders both reported losses in the first half of 2008, attributing it to the growing pressures […]