To read the cover story relating to this ’Follow the leaders’ click here What do you need to add to your skill set? To find out click here Clare Sheikh, group director of strategy, marketing & customer, RSA (formally Royal and Sun Alliance) World-class marketing is about creating something that has a distinct personality […]
Nationwide is to review the role sponsorship plays in its marketing mix following confirmation that it is to end its 11-year partnership with the England team.
Brand owners are taking advantage of real-time feedback by focusing on the convenience store sector as they seek to maximise their return on field marketing investment.
Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research.
Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.
Former British Army marketing chief Mark Bainbridge has left his recruitment marketing role at the Royal Bank of Scotland.
The Football Association has suffered another major blow after Nationwide confirmed it is likely to end its £20m 11-year sponsorship of the England team.
With brands increasingly crossing international borders via the internet, marketers may need to fine-tune their strategies to ensure their brands are making the most of the global market.
Fundamentally, Santander’s business is built around understanding customers. The first thing it does when it comes into a market is to get to understand the customer base better than the business it’s buying. This idea of having your business built on your customers is a thing that applies to all the markets it operates in. Keith Moor, director of brand and communications at Santander tells us more.
The gap between consumers’ perceptions of a brand’s image and the actual experience, as measured by The Promise Index, raises some tricky questions for marketers.
Speculation surrounding Nationwide’s plans for its long-running sponsorship of the England football team intensified this week after the national side was dumped out of the 2010 World Cup yesterday (27June).
This is another workcast test!
Consumers are more likely to offer their personal details to a brand that is seen to be transparent, rather than in return for a cash reward, according to fast.MAP/DMA research
Credit card brands have been busying themselves promoting everything other than their core service of late.