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Healthy options extend to pets

Marketing Week

Our desire to pamper our pets has led to a fall in the popularity of dog and cat food in tins and foil pouches as owners seek more variety, while also splashing out on insurance to keep pets healthy In recent years pet food manufacturers in the UK and other developed markets have focused increasingly […]

Effectiveness Awards 2008

Marketing Week

As we survey the monumental wreckage strewn by the hurricane ripping through our global financial system, it’s easy to forget that the consumer economy has had, on balance, not a bad year. Certainly consumer confidence has waned, but if these awards are anything to go by, there’s plenty of evidence of vibrant product innovation, while […]

YouTube to trial new ad format

Marketing Week

YouTube is testing new scrolling ads to run across the bottom of videos as they are viewed. The Google owned video-sharing site will also start to sell music and video games in a bid to increase revenue in the next financial year. The new ad format is expected to launch next year, while the e-commerce […]

Asda launches non-food challenge to Tesco and Argos

Marketing Week

Grocer Asda is launching is first ever non-food division called Asda Direct, firing another salvo in the aggressive high-street retailer price wars. It will be accompanied by the launch of a 600-page catalogue and website. Asda Direct will offer more than 9,000 non-food products including homeware and electricals. The retailer already offers products online or […]

Marketing Week Round Table

Marketing Week

Marketing Week Round Table Ecommerce and online security Sponsored by VeriSign Thursday September 25, 2008, Scott’s, London   Chair: Stuart Smith, editor of Marketing Week (SS) Participants: Nicholas Pothier, director of ecommerce at …

China in your hands

Marketing Week

The recent Olympics in Beijing focused the world’s attention on Chinese culture and also opened the doors for global advertisers. But there are still challenges brands must overcome. By Kate O’Flaherty The Beijing Olympics gave brands the opportunity to promote themselves to local markets as well as worldwide. And, along with the brands, it was […]

Brands must strive for simplicity

Marketing Week

Brand owners need to adopt simplicity as a guiding principle because consumers are turning their backs on retailers and service providers that are perceived to be difficult to do business with Many brands are perceived as making their customers’ day-to-day lives even more difficult, according to research by strategic branding firm Siegel & Gale. Over […]

In need of a fresh twist

Marketing Week

Seven Seas must reinvigorate its lacklustre marketing if the vitamins, mineral and supplements brand is to overcome multiple threats to its position as UK market leader. Joe Fernandez reports Vitamins and supplements company Seven Seas sells many of the best-known products in its market, such as children’s multivitamins range Haliborange and flagship line Seven Seas […]

Time is on its side

Marketing Week

Time Out has refused to stand still over the past 40 years. It has diversified into new markets and moved online. Will this strategy see it through the challenging time ahead? asks Archana Venkatraman Time Out, the weekly city listings magazine, this week launches its 40th anniversary issue. But, faced with a dizzying onslaught of […]

Reputation management is now key to a brand’s success

Marketing Week

With the modern media environment dominated by the internet, a brand can, in real time, stand or fall on its public reputation with consumers Take two very different marketing stories from the past few weeks. “We hate Setanta!” chanted the England football fans in Zagreb, in response to fans at home not being able to […]

Aviva plots star-filled ads for Norwich Union rebrand

Marketing Week

Aviva is supporting the rebrand of Norwich Union with a major celebrity-fronted campaign starring Bruce Willis, Elle McPherson and actress Michelle Yeoh. It is understood the campaign will focus on name changes, reflecting Norwich Union’s move to become Aviva. The celebrities have been chosen because they have changed their birth names before becoming famous. The […]