The Ehrenberg-Bass professor and influential author of How Brands Grow joins fellow marketing leaders Mark Ritson and Helen Edwards on the line-up for the Festival of Marketing, which returns in October.
The retailer is hoping the “trust and love” consumers have for its brand will enable it to expand successfully into investments, backed by a £100m cash injection in its financial services business over the next five years.
Speaking at the Festival of Marketing, GSK’s Sandra McDill explains why Covid-19 convinced the business that adopting an agile approach was the best way to stay ahead of the game.
Reebok hasn’t reached the heights of the 1980s and 90s since Adidas bought it in 2006, and its sale means Adidas can focus on its ‘branded house’ while new owner ABG has the skills to bring Reebok into its ‘house of brands’.
Having swapped the world of digital banking for debt collection, former Atom Bank marketing boss Neil Costello is on a mission to bring a message of financial wellbeing to an unloved sector.
Brands across the board are adapting the way they operate in order to pounce on opportunities as they arise. Hear how Boots, Lenovo and Habito are future-proofing their marketing teams.
Simon Groves takes on the director of brand and marketing role in the UK, following the departure of Cilesta Van Doorn and Nina Bibby who headed up marketing at the respective businesses prior to the merger.
Despite posting a loss of of €190m, Just Eat’s marketing investment and Euro 2020 campaign has seen the brand improve its awareness, loyalty and order numbers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
White Claw has ambitions to take market share away from beer by positioning hard seltzer as a “gender-neutral drink”.
When Adidas acquired Reebok in 2006 it claimed its brand value stood at €1.7bn, but in its latest financial statement that figure had dropped to €733m, so what is new owner Authentic Brands getting?
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Ready to welcome its first commercial apprentices next month, Procter & Gamble switched to virtual internships and graduate recruitment at the start of the crisis in a bid to support young people facing a Covid-ravaged jobs market.