The consumer shifts that should inform your post-pandemic strategy
Marketing Week PartnerThe last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
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‘Marketing has a big role to play’: British Airways on the brand’s recovery post-pandemic
Michaela JeffersonAs the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
Ehrenberg-Bass: Narrow targeting ‘counter-productive’ to B2B growth
Michaela JeffersonThe road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.
Festival of Marketing launches event to help marketers plan for future
Marketing Week Reporters‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. It features CMOs from Unilever, Just Eat and Amazon, as well as thought leaders including Rory Sutherland.
Mars Petcare on taking its support of the LGBT community ‘to the next level’
Charlotte RogersThrough an on-pack takeover of Dreamies, the pet care giant is looking to drive awareness of its LGBT Foundation partnership and power its internal “inclusion first” strategy.
UK brands urged to drive ‘meaningful innovation’ to arrest declining value
Manny PhamUK brands are encouraged to dial up their innovation and creativity, responding at pace to the trends caused by Covid-19, or risk diminishing value.
Ikea’s Peter Wright takes over as Specsavers CMO
Michaela JeffersonWright replaces Katherine Whitton, who announced her departure from the Guernsey-based business late last year.
Marketing Week begins search for 2021’s most effective marketers
Marketing Week ReportersMarketing Week’s Top 100 most effective marketers is back and ready to celebrate effective marketing leadership in challenging times.
This Much I Learned: Just Eat’s Matt Bushby on going with your gut
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.
FA unveils new look Three Lions to unite elite and grassroots game
Matt BarkerFeaturing a revamp for those celebrated Three Lions, the FA’s England Football brand includes a digital hub aimed at promoting inclusivity and connecting the grassroots and elite game.
How ‘data disconnection’ costs brands billions in growth every year
Marketing Week PartnerA breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences.
Ad spend, complaints, marketing jobs: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Deadline extended for Marketing Week Masters awards
Marketing Week ReportersThe deadline for the 2021 Marketing Week Masters awards has been extended to 19 May – here’s why you should enter.
Marketoonist on creative briefs
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Sainsbury’s, Selfridges, Polestar: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.