With the development of its revamped pan-partnership loyalty proposition underway, the business is hoping to encourage more “cross-shopping” across John Lewis and Waitrose.
Making mistakes is no bad thing. Learning from them is what will make you a better marketer.
The government’s long-awaited gambling white paper, released today, has called for more action from the industry on targeting, promotions and data use.
Outgoing Unilever CEO, Alan Jope, said its top performing brands are benefitting from the “strongest innovation line-up” it has had for years.
The sharp decline in spend in the second half of 2022 coincided with social media companies such as Meta and Snap reporting declining demand from advertisers.
The supermarket says initial take up of its Nectar Prices scheme launched earlier this month, has been “way ahead” of expectations.
In a challenging recruitment market, B2B businesses are focusing on their employer branding to attract top talent. Those who neglect it could be left behind.
The UK will see the lowest growth in its ad spend in 2023 out of all the top ten advertising markets globally, according to projections from AA and WARC.
The company behind brands such as Vanish, Nurofen and Durex says it has “fine-tuned” how it brings its innovations to market over the last year.
Building brand trust has a direct relationship to profit. Research from Newsworks reveals a new perspective on what’s behind it, its direct relationship to news brands, and how it can be managed to drive marketing effectiveness and revenue.
TSB and Virgin Media O2 are both focusing on long-term visions of effectiveness, but believe short-term indicators are useful in building “confidence” throughout the organisation.
With the government’s gambling whitepaper expected imminently, could a ban on gambling ads lead betting brands to ramp up marketing in other areas?
The hotel chain, owned by Whitbread, saw profits increase by 19% compared to pre-pandemic levels as CEO Dominic Paul credits the strength of the Premier Inn brand.
The company also announced digital now accounts for 40% of sales in McDonald’s top markets, the brand says it is only in the “early days” of its strategy and will seek to become much more personalised with its offer.
Tesco’s Emily Wells joins the John Lewis Partnership as head of loyalty to develop a new pan-partnership loyalty proposition, which is expected to launch in 2024.