John Lewis is anything but beige

Ruth Mortimer

Every week, someone complains to me that marketers are full of bullshit. The charges read as follows: they talk in jargon; they are always spinning everything to be positive; and they never tell the truth. So when a marketing director has the gumption to outline some potential flaws for his brand and detail how he […]


Karmarama boosted by investment

Rosie Baker

Karmarama, Marketing Week’s Agency of the Year 2011, is accelerating its plans to become an “international integrated marketing communications group” thanks to investment from private equity group Phoenix Equity Partners.