AOL European CEO Dunne leaves
Dana Dunne, AOL’s European CEO, has left the company in an organisational restructuring led by new global CEO Tim Armstrong, new media age can reveal.
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Spinal Tap into online
Spinal Tap have launched a global digital marketing campaign to promote the release of their new album, Back from the Dead.
DMA picks two chiefs
Branwell JohnsonThe Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled organisation.
Trends: Media multitaskers
Jo RobertsAs consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Aviva gets a positive reaction to rebrand
Russell ParsonsMore than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a marketingweek.co.uk online poll say the high profile six-month campaign has successfully communicated the name change.
Battle plan to change charity telemarketing rules unveiled
Stuart TurnerA campaign to change the regulations that govern cold-calling from charity fundraisers is being launched by a charity telemarketing agency.
Britain’s got journalistic talent
New media might extend the reach and speed of traditional media’s offer, but there’s no substitute for old-style content creation
Trapped in a vicious not virtuous spiral of insight and brand loyalty
I’ve been contributing to Marketing Week for about 15 years now. Since this is my last column I thought I would try to work out what I’ve actually learned over the years.
Internet turns customers into ambassadors
Louise JackBrands that embrace the digital space have much stronger relationships with consumers than those that fail to exploit the power of the internet. By Louise Jack
Marketers spot their first (pale) green shoots
Louise JackThe hard times aren’t over yet: fears of job insecurity and the economy worsening still abound, but for the first time since the recession hit home, CIM research finds most marketers optimistic about their business’ future and their ability to adapt to these tough times. By Louise Jack
Create element of excitement
Ruth MortimerDespite people saying they are altering their lifestyles to counter the effects of the recession, Ruth Mortimer discovers that while price may have some effect on behaviour it is aspects that arouse consumers’ emotions that marketers must focus on
TNT Post restructure hands marketing chief more power
Branwell JohnsonRoyal Mail’s Dutch rival signals its intentions by creating marketing and customer services director role.
‘TV sales house mergers will encourage short-term deals’
BroadcastingTV buyers warn of ill-effects of TV ad sales mergers mooted by broadcasters. By Camille Alarcon
NatMags will axe marketing roles in bid to reduce costs
The National Magazine Company, publisher of Cosmopolitan, Harper’s Bazaar and Esquire, is merging its marketing and circulation departments as part of a major cost-cutting strategy. The newly formed department will be headed by director of circulations and marketing, Sharon Douglas, who will move into the new role of director of consumer sales and marketing. The […]
Big Brother part of £12m Lucozade Energy campaign
GlaxoSmithKline is launching a major £12m marketing campaign for its Lucozade Energy brand with the activity tying up with its sponsorship of reality show Big Brother. Lucozade Energy will become the first major grocery sponsor of the Channel 4 programme which is due to return to screens for its tenth year on June 4. Last […]