Uncategorized

Old age purchasers

Marketing Week

As the percentage of the population over the age of 65 increases, the so-called swing generation is spending more on lifestyle and health and, as such, is an untapped market for many companies

Coke and L’Oreal in healthy drink drive

Marketing Week

Coca-Cola and L’Oreal are understood to be forming a partnership to develop a range of functional drinks. The first product is thought to be a non-carbonated drink designed to promote health. The beverage, which could be launched as early as 2008, has been trademarked as a tea-based ready-to-drink product by Coca-Cola’s Beverage Partners Worldwide (BPW) […]

Raising the game

Marketing Week

Increasing competition from new entrants and online communications is forcing Royal Mail to re-evaluate its position. But will new branding be enough for it to survive? asks Robert Lester

What kind of planet is Mars on?

Marketing Week

Here we go again. Politicians trying to make some cheap capital out of the obesity crisis at the expense of advertisers. Industry trade bodies self-righteously laying down a withering counter-fire of rebuttal. And one of their number sneakily breaking ranks by attempting to get the best of both worlds. The politicians in question are a […]