Head of the Volkswagen brand Wolfgang Bernhard is leaving Europe’s biggest carmaker as part of a management restructure. Volkswagen’s new chief executive, former Audi boss Martin Winterkorn, will take on Bernhard’s brand role when he leaves at the end of the month. Speculation has been mounting about Bernhard’s position as chairman of the VW brand […]
Marketers’ salaries rose by 12% in 2006 after several years of lacklustre growth, but life in the nation’s marketing departments is changing as middle-ranking managers exert more influence and conditions and perks mirror those across the Atlantic. By Hilary Hoolahan and David Reed.
It may lack the glamour of YouTube and MySpace, but a backwater on the e-market has the revolutionary potential of the Model T Ford.
The luxury brand suffered for its high-profile links with ‘chav culture’, but as sales pick up it faces controversy over plans to close a Welsh factory and move production to China.
Chilly January has traditionally been a time to make plans for summer holidays, and travel brands are learning that the internet now has a vital role to play in researching and booking those breaks.
When BT was the only provider of telecoms in the UK, its ad campaigns got the nation talking. Mark Choueke discovers the company needs to regain its emphasis on memorable advertising
Regional newspapers are adapting to the digital age by offering their readers news when, where and how they want it, and it’s paying off, says Lynne Anderson.
This Christmas more people than ever will use the internet to buy presents but, as the Web grows in popularity, pro-active high street retailers are learning that they can’t succeed both on- and offline.
Lastminute.com is one of the best known online brands, and has helped revolutionise the UK travel market, but it is now starting to face challenges to its dominance. Nathalie Kilby reports.
Volkswagen has been slammed by the Advertising Standards Authority for running a press ad for the Golf GT TSI which misleadingly implied that the car had ‘low emissions’.
After the delays that have hit its launch, will the PS3’s experiential advertising strategy allow it to make up lost ground on the rival consoles already in the market? asks Nathalie Kilby
Regardless of age or gender, charitable donors behave like ordinary consumers, and marketers targeting new or existing supporters should adopt an intergrated approach for the best response.
The democratic nature of the Web can be dangerous for brands, but by offering expert research and insight media owners can help, says Neil Perkin.
We are not known as a nation of optimists, yet in the past two years, Marketing Week’s The Year Ahead magazine has brimmed with positive predictions for marketing. In 2004, our experts foresaw a promising 2005 and their prophecies were largely accurate. In 2005, they looked forward to an even more prosperous 2006. As the […]
Collaborating on an account can benefit all parties involved, but there’s no room for big egos, and the client’s needs are paramount, says Alex Shephard