Crowd sourcing a crowd pleaser?

Rosie Baker

Engagement is the Holy Grail for marketers and in the past year crowd sourcing has reared its head as an innovative way for brands to go about earning it. Waitrose and Sainsbury’s have both made a stab at involving their customers in product development this week but to what end? Last year when Waitrose relaunched […]


Marketing Academy unveils second year of future leaders

Branwell Johnson

Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL)intensive coaching and mentoring scheme, The Marketing Academy. MHL has chosen 30 high calibre candidates after a rigorous selection process that saw twice the number of young marketers nominated to join the academy in 2011 than in […]