Marketing Week Live! 2011

Josie Allchin

Fast and Happy: how the web is changing the world for consumers – presented by Matt Brittin, managing director UK and Ireland, Google T-Mobile’s “Life’s for sharing” campaign: compelling TV advertising, YouTube hit, word of mouth phenomenon – presented by Spencer McHugh, brand director at Everything Everywhere You are the big picture: recognising the individual […]


Betfair team-up with Manchester United for YouTube spot

Seb Joseph

Betfair has partnered with Manchester United for a new viral, as part of the integrated campaign for its mobile service, Betfair Mobile. The Stars and Strikes YouTube spot, features six Manchester United players including Dimitar Berbatov, Ashley Young and Patrice Evra competing against one another in a bowling alley, to see who can knock down […]

Why the future of Google is a question of leadership

Stuart Smith

Google is right to install an Apple-style leader – he could be a major asset in the fight against its fiercest competitor, Facebook. Squint quickly at the publicity pictures of Larry Page, newly appointed head honcho at Google, and you’ll spot more than a passing resemblance to the young Steve Jobs. The same Jobs who, […]