Business gurus love them, but a mission statement that’s badly thought out can come back to haunt you, says Chris Ingram I have been studying the strange world of mission statements. You may think I should get out more, but I embarked on this analysis because it seemed like a classic area for marketing folk […]
Volkswagen has promoted Stephan Schaller to run its commercial vehicles division. He will replace Bernd Wiedemann, who retires at the end of this year after 35 years at Volkswagen. Schaller, a former BMW executive, has been a member of the division’s board with responsibility for product manufacturing since 2004. He will take over as head […]
Toy brand Lego is seeking to target children more effectively by cutting through the “clutter” of spot advertising on television, according to brand manager Kirstin Bates. It is stepping up its TV programme sponsorship in the run up to Christmas, and has signed a deal with Viacom Brand Solutions that sees its Duplo brand sponsor […]
Norwich Union has taken the brave step of being the first insurer to raise premiums
Today’s marketer works in a rapidly evolving landscape dominated by new media, strict legislation, green issues and small budgets, but some things stay the same – women rarely reach board level
Search engines are changing the way they compose their lists bad news for marketers with a multiple brand portfolio, says Siobhan Tyrell. Multiple brand management can be a marketing tightrope trick at the best of times. But a new dimension to that perennial question – who or what defines a brand – has marketers tottering […]
Wrigley is using auction site eBay to kick-start interest in a chocolate-dipped variant of Altoids Curiously Strong Mints. The product is due to be launched later this year. The confectionery and chewing giant is auctioning one of each of the three flavours in the range – peppermint, cinnamon and ginger – with proceeds going to […]
Direct Line has handed its £6m direct marketing account to Geronimo following a review of the business.
Ikea is to take its loyalty programme online across Europe as it attempts to strengthen the community feel of the project.
Ikea has put its marketing spend on hold pending a review of its mark- eting strategy.
Ikea has hired Agency.
Ikea UK has restructured its marketing and sales division, and has appointed Anna Crona to the top marketing role in this country. Crona was previously in charge of global e-commerce for the Swedish retailer, but will arrive in London to join the UK team as marketing manager – effectively leading the team – in October. […]
Mastercard’s European sales and marketing director Jeremy Nicholds is leaving the company to join rival Visa Europe. Nicholds, who had been due to move to Mastercard in the US, will join Visa in a new-business management role.
Audi is launching a branded credit card just weeks after rival BMW unveiled a host of financial services products. The Audi Card will be available from June 26 through Citi Cards, part of Citigroup. It is the first credit card to be launched by Volkswagen Financial Services UK, the specialist finance division that represents all […]
Direct Line, the Royal Bank of Scotland (RBS)-owned general insurance brand, is putting its multimillion pound direct marketing account up for pitch. The review is being handled through intermediary Creative Brief. It is thought the insurance