With the launch of Stella Cidre, AB Inbev has set itself an ambitious twin task – “restimulating” the premium cider category and adding weight to its own claim to be the beer sectors’ most innovative company. The brewer wants Cidre, which is intended to be pronounced as it sounds and is described as a “premium […]
Royal Bank of Scotland is in the process of appointing advisers to review the options for its insurance business, including a possible sale, according to reports.
Watch Orange’s Jack Black ad here.
Retailer Charles Tyrwhitt has appointed integrated agency Kitcatt Nohr Alexander Shaw to help redefine its branding through a major brand positioning project.
Chicago Town is launching a £1.3m integrated marketing campaign to promote its new on-pack offer “Free Knorks”, offering collectable hybrid knife and forks.
Andrew Smith, planning director at Publicis Dialog, argues the case for direct mail in light of recent reports bemoaning wasteful Government spending on “junk mail”.
The Labour Party’s reported decision to invest the majority of its comparably meagre campaign war chest in direct marketing could be interpreted as the actions of a hard-up Government limping to its inevitable defeat at the polls in May.
Heineken has vowed to increase investment to build its brands despite reporting a drop in first-half revenue.
The Labour Party is said to be planning to focus its marketing spend on direct mail in the final two months of its election campaign.
Samsung is launching a highly styled and targeted marketing campaign to support the first in its collection of fashion handsets, the Samsung Diva.
Unilever is planning to create bespoke social networks across its brands to involve consumers in its product development process.
Cosmetic surgery brand Transform has appointed former hotels marketer Steven Taylor as marketing director.
The marketing body created to promote the live events industry will be helmed by CEO Austen Hawkins and will be called FaceTime.
The Royal Bank of Scotland Group has recruited Royal Dutch Shell and British Gas marketer Nimai Swaroop to the new position of group head of employer branding and marketing.
Vauxhall is launching a season of branded events for car enthusiasts to make its VXR racing brand the “ultimate car cub”.