Ikea has hired Agency.
Ikea has hired Agency.
Ikea UK has restructured its marketing and sales division, and has appointed Anna Crona to the top marketing role in this country. Crona was previously in charge of global e-commerce for the Swedish retailer, but will arrive in London to join the UK team as marketing manager – effectively leading the team – in October. […]
Mastercard’s European sales and marketing director Jeremy Nicholds is leaving the company to join rival Visa Europe. Nicholds, who had been due to move to Mastercard in the US, will join Visa in a new-business management role.
Audi is launching a branded credit card just weeks after rival BMW unveiled a host of financial services products. The Audi Card will be available from June 26 through Citi Cards, part of Citigroup. It is the first credit card to be launched by Volkswagen Financial Services UK, the specialist finance division that represents all […]
Direct Line, the Royal Bank of Scotland (RBS)-owned general insurance brand, is putting its multimillion pound direct marketing account up for pitch. The review is being handled through intermediary Creative Brief. It is thought the insurance
Proximity London has created a direct marketing campaign for the new Volkswagen Beetle designer decal range. The range, which can be applied to the exterior of the car, allows Beetle owners to personalise their vehicles. It breaks later this week.
Wrigley’s is launching a liquorice-flavoured chewing gum under its Airwaves brand. Airwaves Black Mint is understood to be a key focus for the company this year. The product, which will be launched imminently, aims to tap into consumer tastes for stronger-flavoured chewing gum and mints. It is expected to receive marketing investment, including TV, as […]
Ikea, the Swedish furniture giant, is to launch a “geo-targeted” campaign on UpMyStreet.com to promote its stores to nearby residents. The ads, designed by Danish agency Robert/Boisen & Like-Minded, include banners and skyscrapers, encouraging visitors to click through to the Ikea website. The campaign is targeted at people living near the furniture company’s Wembley and […]
Wrigley, the chewing gum and confectionery brand, has denied that it is reviewing its &£13m planning and buying account, held by MediaCom. Wrigley is understood to be carrying out a review in some of its European markets.
We at Unique Digital were fortunate enough to be invited to pitch in the recent Aviva pitch process (MW last week). We were also very grateful to be included in the final four agencies under consideration. While we did not win this account, I feel compelled by the experience to share my views on the […]
Aviva, the financial services giant, has awarded its Â£26m digital account to Aegis-owned digital agency Diffiniti after a final pitch against Harvest Digital.
Volkswagen has signed a three-year sponsorship deal with the David Beckham Academy. The company’s Touran model, a compact seven-seat multipurpose vehicle (MPV), becomes the academy’s official automotive partner. Volkswagen will provide school children with free transport to and from the academy as part of the deal. It is estimated the company will transport 10,000 children […]
Centaur is to acquire the Period Living & Traditional Home magazine and website from EMAP Consumer Media.
While it is encouraging to see the debate rumble on regarding the contribution of sports sponsorship to the marketing mix (MW last week), it is sad to read some of the rather blinkered views being expressed in relation to Nationwide’s decision to adjust its marketing mix towards additional television advertising. Our agency has worked extensively […]
Until now I’ve been “slightly interested” in the debate (MW December 8) concerning Nationwide’s decision to come out of sports sponsorship and return to mainstream advertising (while swimming against the rip tide of brands coming the other way). But it suddenly struck me (better late than never), it’s a very simple issue that has nothing […]