Trust in the financial services sector at rock-bottom
Marketing WeekTrust in the financial services industry is still at rock-bottom following the fall-out from last year’s financial crisis, according to a study.
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Google launches first major UK push
Russell ParsonsGoogle has launched its first major campaign in the UK to push its business applications.
Are we entering a new age of optimism?
Marketing WeekIt says something about the perilous state of the economy when marketers rejoice in data that shows marketing budgets are being slashed.
Front Row hunts for brand ambassador
Marketing WeekCharles Worthington intends to promote its new fashion hair styling brand Front Row with an interactive campaign that includes a competition to find a brand ambassador.
Helly Hansen installs ski slope to promote store launch
Marketing WeekHelly Hansen, the Norwegian outdoor clothing brand, is promoting the opening of its first UK branded retail store by installing an indoor ski slope at Manchester’s Arndale shopping centre on Friday (23 October).
Activist investor Icahn quits Yahoo! board
Russell ParsonsCarl Icahn, the activist investor, has resigned from the Yahoo! board.
Sir Martin feels the LUV
Marketing WeekAs an advertising veteran, Sir Martin Sorrell’s opinions on marketing in a recession should be noted and WPP’s third quarter results presented an opportunity for him to present a few choice insights.
Cadbury trials new eco-friendly packaging
Marketing WeekCadbury is introducing recyclable cardboard packaging for its Roses and Heroes chocolates this Christmas.
The pipes of peace
Marketing WeekThe Royal Mail and the Communication Workers Union’s Christmas truce does not have the same resonance as the temporary cessation of frontline hostilities between Allied and German troops on Christmas Day 1914, but it will provide some relief for those direct marketers and online retailers reliant on the postal service.
Barclaycard names Iris as lead DM agency
Marketing WeekBarclaycard has appointed Iris to be its lead direct marketing agency to help reinforce the company’s position as the leading payment provider in the UK.
Value of branded content can be measured
Marketing WeekThe Branded Content Marketing Association (BCMA) has secured cross-industry support to develop its service to measure the effectiveness of all forms of branded content.
Royal Mail launches reassurance campaign
Marketing WeekRoyal Mail has launched a campaign aimed at reassuring customers concerned the disruption caused by the recent strikes will delay Christmas post.
AB Inbev vows to up marketing spend
Marketing WeekAnheuser-Busch InBev (AB Inbev) has vowed to increase marketing spend despite revenues dipping by almost 10% in the third quarter.
Brands should not forget the personal touch
Marketing WeekThere has been a long held view, backed by countless studies that customers of banks and energy suppliers are reluctant to switch providers because of the hoops they are required to jump through before they can reach the promised land of a new bank or supplier.
Aviva to launch health magazine
Marketing WeekAviva is to launch a magazine that focuses on healthcare as it looks to position itself as a source of health and wellbeing information and not just as an insurer.