John Lewis direct mail campaign supports Christmas TV ad
Marketing WeekJohn Lewis is launching a direct mail campaign to encourage shoppers into its department stores during the festive season.
John Lewis is launching a direct mail campaign to encourage shoppers into its department stores during the festive season.
Mark Thomson, media director at Royal Mail, explains how Lester Wunderman’s theories on direct marketing still ring true despite years of technological advancement.
Against all odds – postal strikes, technological advancements, environmental concerns and the economic downturn – direct mail retains its appeal to executives and marketers alike.
Waitrose is launching a direct mail campaign to encourage and reward repeat visits in the run up to Christmas.
Robert Keitch, chief of membership and brand at the Direct Marketing Association, explains why it can’t regulate the direct marketing industry.
Despite the festive truce, there is little doubt that the autumn industrial action damaged the Royal Mail brand and led to an outflow of business to rivals.
YouTube has launched its first ad campaign to promote its new full-length TV show service.
The advertising watchdog has slammed a direct mail campaign promoting the Fat Face clothing brand for depicting an animal in apparent distress.
YouTube has signed a deal with Five that will make the broadcaster’s programmes available on the video site.
Damian Bentley, managing director at Snowball, says direct marketers can learn from the personal touch offered by luxury brands.
Christmas is not only the season to be jolly; it is a time where goodwill to all men is encouraged and the Royal Mail has assumed the role of Santa Claus in offering direct marketers an early Christmas present: a 20% discount on new and additional mailings sent next March and April.
High street fashion retailer Oasis is launching a text message gift voucher system.
Miele, the German premium domestic appliance manufacturer, is funding its 2010 UK marketing budget through money it earns at events in its new London Gallery.
The government service has been reviewing its direct marketing and branding business since February and opted to retain DraftFCB to handle the £15m account earlier this week. As part of the four-year contract, DraftFCB will now have to “develop and exploit the Post Office’s consumer database to optimise customer value… as the Post Office attempts […]
Online DVD rental service LoveFilm is launching a charades-style direct marketing campaign this Christmas.