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YouTube launches programme to make UK users money

Marketing Week

YouTube users are being offered the chance to make money from their videos under a scheme being launched in the UK. The YouTube Partnership Programme is launched today (January 31). The programme, which already exists in US, selects members that create original content and have a big following on the site to become “partners”. An […]

Nationwide unleashes TV ad blitz

Marketing Week

Nationwide, the UK’s biggest building society, claims to be launching a “unique” television campaign that marries brand ads with product and direct-response TV spots, in a move to trump its bigger “plc” rivals. Head of brand strategy Peter Gandolfi believes the mix is “unique” in UK financial services advertising and signals a change in strategy […]

Skoda chief returns to VW as UK managing director

Marketing Week

Volkswagen has promoted Skoda UK chief Chris Craft to run the VW brand in the UK following Paul Willis’ move to Kia. Craft, a former VW marketer, rejoins the marque as UK managing director after four-and-a-half years in charge of Skoda. Craft has overseen a strong period of growth at Skoda and won plaudits for […]

Taking the guesswork out of restaurant search

Marketing Week

Finding the right restaurant can be stressful – especially if a certain someone needs impressing. Patrons either rely on magazine/newspaper reviews, local hype, recommendations or simply choose one and hope for the best. Toptable (www.toptable.co.uk) tries to take some of the uncertainty away by providing reviews, customer ratings, sample menus, recommendations and discounts. Toptable provides […]

Why aren’t soft-drinks companies investing more in new product development?

Marketing Week

Britvic’s struggle to get supermarket listings for its water brand Drench, despite an extensive overhaul, has prompted some to question whether the big soft-drinks companies are spending too much time and money tinkering with existing brands and not enough on developing new products. Britvic spent £2.4m relaunching Drench last year, and introducing new packaging in […]

Ready for takeover?

Marketing Week

Santander’s courting of Alliance & Leicester shows recognition of the former building society’s significant market share, despite its recent lack of investment in branding, says Catherine Turner