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Social Media 2007

Marketing Week

Interest in social media is phenomenal. Little wonder, as millions of people are interacting like never before. And advertisers are eager to be part of this space, whether it’s via brand pages on Facebook, ad-funded blogs or ad-funded music downloads on MySpace.Read More… Click here to read Social Media: 2007 Online Click here to read […]

Mars to unwrap two stick Fling bar aimed at women

Marketing Week

Mars UK is understood to be gearing up for a major assault on the chocolate market next year with the launch of a new Mars variant. It is thought that a new brand called Mars Fling is currently being tested in Australia and will be introduced early next year. The launch is a “two stick” […]

Bigger than Sony

Marketing Week

Samsung is the world’s biggest electronics manufacturer, but lacked brand heritage before the Korean giant ramped up its marketing. Robert Lester discovers it is now a serious rival to Sony

Pushing Eastwards

Marketing Week

China is allowing foreign banks to offer services in its domestic market for the first time. However, UK financial houses will need to adapt to unfamiliar consumer habits to stand a chance of success

Top Employer survey 2007

Marketing Week

Sponsor’s message from Michael Page Marketing: Inside and out, the brand is the pulling power This is the third annual survey that Michael Page Marketing has conducted in association with Marketing Week and it is a pleasure for us to be involved again. Over 1,000 marketing professionals, from a broad range of industry sectors, have taken the time to complete the survey, and we would like to thank you all for taking part. Click here to read Sponsors message Click here to read Top Employer Survey 2007 online Click here to read Top Employer Survey 2007 Digital Edition

Ryanair takes the European Commission to court

Marketing Week

Ryanair, the low cost carrier, is suing the European Commission for not blocking alleged illegal aid worth £696m from the French state to Air France. The budget carrier says it has pushing the Commission to investigate the issue for nearly seven years claiming it is an abuse of competition rules. The airline claims that it […]

Confidence takes a knock

Marketing Week

The latest Chartered Institute of Marketing Trends Survey reveals the battle for budget is one factor behind lower levels of optimism, but the technology and telecoms sectors remain in bullish mood