Google could be protected against copyright infringement claims from third parties, including newspaper publishers such as News International, in a proposed amendment to the Digital Economy Bill.
Feminine hygiene brand Bodyform is to sponsor the US television series The Hills on MTV and Viva Channel.
Streetcar is a pay-as-you-go car hire service that allows people to use a vehicle as if it were their own, but without the hassle and cost of true car ownership. The idea works in larger cities that have congestion problems and the success of the internet has taken this idea to a new, higher level […]
We all love a bargain but in the run-up to Christmas it appears that consumers are abandoning online shopping in favour of taking advantage of the many cut-price offers on the high street
British consumers may care little about where in the world their preferred brands originate from, but it remains crucial that all marketing communications adapt to local conditions and cultures
Archana Venkatraman asks if the return of Al and Monkey for PG Tips’ Christmas campaign has failed to boost sales because the advertising is more popular than the Unilever-owned tea brand itself?
RBS Insurance has restructured its senior marketing team, reverting to a brand-led structure just two years after axing it in favour of group roles. The changes will see Mike Tildesley, currently acquisitions and retention marketing director, take over as marketing director of Direct Line and Green Flag, while Lisa Mackay-Smith, director of brand and proposition, […]
The FA Premier League has accused YouTube and its owner Google of running a protection racket for its handling of copyright infringement on the file-sharing website.
While most marketers anticipate budget cuts and changes to how spend will be allocated, the majority regard a recession a time for brands to shine, and marketers to prove the worth of their strategies
Adidas is launching its biggest global brand campaign to mark its 60th anniversary. But will the lavish marketing event help it break Nike’s dominance in the US? asks Archana Venkatraman
Royal Bank of Scotland has confirmed that the Government is now the bank’s biggest shareholder, after a £20bn bail-out by the Government. The bank will own almost 57.9% of the Edinburgh-based bank which, until the credit crunch struck last year, was the UK’s second biggest. The injection of capital follows a failed attempt to raise […]
The Aer Lingus board has rejected Ryanair’s 748m (619m) takeover bid saying the offer significantly undervalues the business. The offer, made yesterday (December 1), is half the 1bn bid Ryanair made two years ago.
Ryanair has launched a 748m (619m) takeover bid for fellow Irish operator Aer Lingus. It comes two years after a previous bid was blocked by the European Union on competition grounds.
The bleak economic climate is being reflected in marketers’ outlook: high numbers fear their own and their company’s prospects will worsen next year, and spend for some sectors will be squeezed
EBay, once worth more than Google, has fallen behind in the online auction market. It is trying to get consumers to rethink their opinions of the site with its ‘Brand New’ ad push. By Joe Fernandez