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MPG launches nationwide families research survey

Marketing Week

Media Planning Group is launching a research programme designed to provide insights about British family life to advertisers and the media. The research, called Fabric, will use a nationwide panel of 50 families, who will regularly give their opinions on issues such as premium-rate phone calls on TV, recycling at home, bank customer service and […]

Wrigley calls pitch for part of £200m brief

Marketing Week

The Wrigley Company, the confectionery and chewing gum giant, is looking to consolidate its £200m global advertising business. It is not expected to affect BBDO, which will remain its key network. It is thought to be inviting non-roster agencies to pitch and it is not clear how it will affect its other agencies ­ Bristol-based […]

Nationwide to include customers in sponsorship

Marketing Week

Nationwide has launched a multi-million-pound sponsorship campaign with the four national football associations in a bid to offer its customers “empowerment”. The “Sponsored by you” campaign breaks at the end of May. Under the partnership, Nationwide will offer its full ticket allocation for matches played by the England, Scotland, Northern Ireland and Wales football teams […]

Frontline ambassadors

Marketing Week

No matter how successful an ad campaign may be, consumer goodwill risks being eroded unless frontline staff have the skills and commitment to become brand ambassadors at the point of sale

Talking turkey

Marketing Week

Jamie Oliver’s crusade against Turkey Twizzlers, animal cruelty allegations and an outbreak of avian flu have damaged the Bernard Matthews brand. Caroline Parry finds hope for the future

Search Marketing

Marketing Week

Traditionally, the definition of a full search agency is that of an agency which offers a wide breadth of search engine optimisation and pay-per-click services. As the responsibility of affiliate management increasingly slides towards search-savvy agencies and with Google offering cost-per-action advertising, it seems likely that the full search quality mark will be lifted even higher to include affiliates. You now need to be able to compare Affiliate Network X to Google.

One mother of a revival

Marketing Week

With resurgent sales and a revamped brand image, Mothercare has Early Learning Centre in its takeover sights. Matthew Gorman examines what could shape up to be a perfect mix. News that Mothercare, the UK’s leading retailer for expectant mothers and infants, is eyeing an £85m acquisition of Chelsea Stores, owner of Early Learning Centre. It […]

A changing perspective

Marketing Week

Private equity investment has spread to the marketing services sector. But how compatible is it with the objectives of marketing entrepreneurs? asks Bob Willott. While most of the business community has been preoccupied with private equity deals in the retail sector, the recent sale of a controlling stake in AKQA to General Atlantic Partners has […]

Bed, business and bytes

Marketing Week

Despite wide predictions of a decline in the business hotel market, the sector is booming and chains are planning major expansions. But the needs of customers are changing with technological advances.

Mastercard to push debit card in Euro 2008

Marketing Week

Mastercard is switching its sponsorship focus from its credit card brand to debit brand Maestro for football tournament Euro 2008. The financial giant claims the sponsorship of the football tournament will be the first pan-European promotion for debit cards. The football championship will form an integral part of Mastercard’s Single Euro Payment Area (SEPA) marketing […]

Campaign of the month: Ikea

Marketing Week

Agency.com wins February’s IAB Creative Showcase Award in association with Microsoft Digital Advertising Solutions with its “Kitchens for Real Life” campaign for IKEA. The campaign illustrates what can be achieved when digital is put at the centre of ad strategy, bringing together a strong idea and digital expertise to create an innovative campaign that works […]