The Wrigley Company is understood to be scaling back the number of variants in its chewing gum range in a bid to “get back to basics”. The move comes as rival brand Cadbury-owned Trident also looks to consolidate its portfolio of products. It is thought that Wrigley is planning to drop a number of fruit […]
Peter Gandolfi, head of brand strategy at Nationwide, has made an abrupt exit from the building society, just weeks after calling an advertising pitch. It is understood that Gandolfi, who had been with the company for 28 years, is keen to set up a sports sponsorship consultancy and is thought to have had talks with […]
Ryanair has reported a 47% dive in profits to 170m for the six months to the end of Septemner. It has blamed the soaring cost of fuel for the drop.
Brands have a big part to play in consumers’ growing commitment to tackling climate change, but more must be done to develop brand awareness and gain trust and loyalty through green initiatives
Aided by a series of ads by Fallon, Skoda has engineered a dramatic turnaround in perception of the marque, but the Fabia Sport’s bungled launch could undo the good work. By Joe Fernandez
Porsche has increased its stake in Volkswagen to over 40%. The company says it hopes to have a majority holding in VW by the end of the year. The sports car manufacturer announced it had increased its stake in VW yesterday (October 26) in an attempt to ease the economic uncertainty in the car market. […]
Nationwide is reviewing its 10m advertising account after incumbent Leagas Delaney resigned the business. It is understood that the building society has already started contacting agencies.
Aardman Animations, the studio behind the Wallace and Gromit series, is launching a branded channel on YouTube called Aardman’s Darkside. It will feature the company’s more-surreal comedies and shorts. It follows the launch earlier this month of its first YouTube branded channel which features clips from family favourites including Wallace and Gromit: Cracking Contraptions, Creature […]
Successful leaders must be allowed their share of poor judgement calls as well as luck. Most famously Churchill, based on his record during the Thirties, would have been deemed a study in failure were it not for the implacable aggression of Hitler. The stakes at Channel 4 are not quite so high, but the principle […]
Zopa is a social lending website where ordinary people with spare money can lend it to those who need to borrow – cutting out the middleman (the big banks). The rates depend on the risk involved and borrowers are credit checked and risk assessed then assigned a banding (A*, A, B, C, or young market).The […]
During times of recession, packaged goods companies often prioritise promotional discounts over branding, but the key to long-term survival could be to renegotiate the retailer-supplier relationship
As C-list celebrity production lines grind to a halt and economic pressures bite, can Heat reposition itself as a multiplatform celebrity brand that is a cultural reference point?
Amid all the extreme turbulence that has shaken the financial industry in recent months, there’s one word that has appeared in most of the coverage of the subject: panic. Investors are panicking. The whole banking industry is panicking. Politicians are panicking. And – perhaps most frequently reported – bank customers are panicking. In fact, they […]
When consumers have looked to “Hit the Hut” over Pizza Hut’s 35-year UK history, invariably they have been after the restaurant and takeaway chain’s signature dish. It is now trying to change perceptions of its offering and has, albeit temporarily, rebranded 30 UK outlets as Pasta Hut to tempt customers to its pasta dishes instead […]
Carat has won the 5m media planning and buying account for Nationwide Building Society’s new insurance business. Nationwide is relaunching its insurance business in conjunction with LV= in December.