Royal Bank of Scotland chief executive Sir Fred Goodwin has resigned as the Government agrees to inject 20bn of new capital into the bank in an effort to stabilise the markets. A further 17bn of taxpayers cash will be injected into HBOS and Lloyds TSB.
Our desire to pamper our pets has led to a fall in the popularity of dog and cat food in tins and foil pouches as owners seek more variety, while also splashing out on insurance to keep pets healthy In recent years pet food manufacturers in the UK and other developed markets have focused increasingly […]
As we survey the monumental wreckage strewn by the hurricane ripping through our global financial system, it’s easy to forget that the consumer economy has had, on balance, not a bad year. Certainly consumer confidence has waned, but if these awards are anything to go by, there’s plenty of evidence of vibrant product innovation, while […]
Innovative marketing campaigns have added strength to the Eurostar brand
Innovative marketing campaigns have added strength to the Eurostar brand
YouTube is testing new scrolling ads to run across the bottom of videos as they are viewed. The Google owned video-sharing site will also start to sell music and video games in a bid to increase revenue in the next financial year. The new ad format is expected to launch next year, while the e-commerce […]
Grocer Asda is launching is first ever non-food division called Asda Direct, firing another salvo in the aggressive high-street retailer price wars. It will be accompanied by the launch of a 600-page catalogue and website. Asda Direct will offer more than 9,000 non-food products including homeware and electricals. The retailer already offers products online or […]
Marketing Week Round Table Ecommerce and online security Sponsored by VeriSign Thursday September 25, 2008, Scott’s, London Chair: Stuart Smith, editor of Marketing Week (SS) Participants: Nicholas Pothier, director of ecommerce at …
The recent Olympics in Beijing focused the world’s attention on Chinese culture and also opened the doors for global advertisers. But there are still challenges brands must overcome. By Kate O’Flaherty The Beijing Olympics gave brands the opportunity to promote themselves to local markets as well as worldwide. And, along with the brands, it was […]
Brand owners need to adopt simplicity as a guiding principle because consumers are turning their backs on retailers and service providers that are perceived to be difficult to do business with Many brands are perceived as making their customers’ day-to-day lives even more difficult, according to research by strategic branding firm Siegel & Gale. Over […]
Seven Seas must reinvigorate its lacklustre marketing if the vitamins, mineral and supplements brand is to overcome multiple threats to its position as UK market leader. Joe Fernandez reports Vitamins and supplements company Seven Seas sells many of the best-known products in its market, such as children’s multivitamins range Haliborange and flagship line Seven Seas […]
While human behaviour is often instinctive, we can override it and resist manipulation, if the marketer’s intentions seem suspect If I slap you in the face, certain parts of your brain flare into activity. Surprisingly, if you watch me slap somebody else in the face, the same areas of your brain light up. And, if […]
Women make up nearly half of all internet users, and they rate online as the most important medium because it makes their lives easier. But there is a clear generation gap in relation to social networking
Time Out has refused to stand still over the past 40 years. It has diversified into new markets and moved online. Will this strategy see it through the challenging time ahead? asks Archana Venkatraman Time Out, the weekly city listings magazine, this week launches its 40th anniversary issue. But, faced with a dizzying onslaught of […]
With the modern media environment dominated by the internet, a brand can, in real time, stand or fall on its public reputation with consumers Take two very different marketing stories from the past few weeks. “We hate Setanta!” chanted the England football fans in Zagreb, in response to fans at home not being able to […]