Brits don’t buy the brand blog
Marketing WeekBlogging may be the latest buzzword among consumers, and research unveils the considerable effect it has on their purchasing, but that’s no reason for marketers to jump on the bandwagon.
Blogging may be the latest buzzword among consumers, and research unveils the considerable effect it has on their purchasing, but that’s no reason for marketers to jump on the bandwagon.
Sir Philip Green should follow the lead of high street chains like M&S and Tesco, and look for a ‘brand idea’ for his ailing Bhs outlets, says Rita Clifton
Audi marketing chief Nigel Brotherton (pictured) has left the company after just a year to return to Volkswagen. Brotherton, who joined Audi as head of marketing in October last year (MW September 15, 2005), left to become head of loyalty at VW earlier this month…
The resurgence in the 2006 DM Agency Reputation Survey of those agencies that are named after founders or established partners reflects a growing client preference for accountability and tried-and-tested value, but the emphasis is very much on ‘teamwork’. David Reed reports.
Freeview’s launch of a PVR brings its service offering closer to Sky’s, and with nearly a fifth of UK TV’s in its pocket, it’s becoming a force to reckon with.
As feelings warm towards the media sector, investors are showing a more sympathetic side in their approach to media companies.
Supermarkets and online retailers may have made significant inroads into the gift markets over the past five years, but this Christmas the high street is looking for ways to win back shoppers.
Norwich Union-owned Aviva has handed Kitcatt Nohr Alexander Shaw its 20m direct marketing account without a pitch. The agency will work on the French-owned company’s motor and niche insurance products…
Volkswagen has raided Audi, its brightest star, to replace departing group chief executive Bernd Pischetsrieder, who is stepping down at the end of the year. But Martin Winterkorn, currently head of the luxury brand, has to do more than just sell c…
The Wrigley Company is relaunching its Orbit chewing gum range and introducing three new products. The move comes just weeks after Cadbury announced it is to launch its Trident brand in the UK next year. Wrigley is axing the existing Orbit range and replacing it with Orbit Complete, which will be positioned as an oral […]
Ryanair has been rapped by the Advertising Standards Authority (ASA) for a TV ad that promoted flights for “£0” when booked through the budget airline’s website. The ASA says the ad broke the UK’s code on broadcast advertising because the price quoted did not include compulsory charges, including airport tax. Ryanair ran the advertisement earlier […]
Google has made much of its commitment to clean up the filth and smut that can be seen on its newly acquired site, YouTube. That could mean the Googleman having a quiet word in Robert Harwood-Matthews’ shell-like, after footage of the BDH/TBWA Manchester boss appeared on the site. The shocking (pink) clip shows him “cavorting” […]
After failing to sell his family’s stake, Matalan founder John Hargreaves wants to buy the remaining shares, delist the company and knock it into shape, writes Martin Croft.
Only three brand hold enough sway to persuade consumers to seek them out onlinem the rest need to find ways to be visible on search lists and offer the right data to be included in comparision sites.
Why should clients be won over by agencies’ proprietary tools and names, when they fail to offer anything unique? says David Wethey