Once again, online marketing is outperforming all other advertising sectors, overtaking national press in terms of adspend – and reaching half the spend on television. Yet while increasing numbers of brand owners are moving online with seeming confidence, they face new challenges. Brands may now be convinced of the important role the internet can play […]
Building society Nationwide is launching a 1.6m ad campaign to support its new regular savings account. The work, created by Leagas Delaney, is the latest execution featuring comedian Mark Benton, and continues its “proud to be different” stance, showcasing how the building society is different to banks.
Once behind the wheel, drivers are impressed with Hyundai cars, the problem is getting them in the door – hence a major campaign in presenting the marque’s quality credentials. By Robert Lester.
After Tesco set out it ethical trading plans last week, counting the carbon cost of food could become as normal as totting up the carbs – and more shoppers have the money and mind to buy ethically.
The abuse of Shilpa Shetty may have caused an outcry, but it reflects tensions in our wider socierty. It’s time we all did some navel-gazing, marketers included, says Tony Lit.
Nationwide Building Society is planning to put free cash machines in libraries as part of an anti-poverty stance. The building society is partnering with the Bristol Financial Inclusion Taskforce (BFIS) for the city-wide trial, but expects other cities to follow. It follows campaigning from anti-poverty groups and the Citizens Advice Bureau. Citizens Advice last year […]
Nationwide’s executive director Stuart Bernau has lambasted rivals for their “smoke and mirror” savings accounts as the building society launches what he claims is a “genuine” account.
Despite a major celebrity-led ad drive last year, Gap, with its ‘basics’ selling point, is failling to grap shoppers. But plans for a UK-designed range could up the stakes for the retailer.
Media companies’ prospects for 2007 largely depend on the extent to which the drop in ad revenues is cyclical rather than structural. By David Forster.
Faced with the prospect of a substantial dent in profits following OFT investigations into the charges and penalty fees, banks and credit card providers need to rethink their approach to charging customers.
S GDA-based food labelling scheme used by some retailers and manufacturers, while helpful, lacks the directness of the traffic light system, says Gill Fine.
Head of the Volkswagen brand Wolfgang Bernhard is leaving Europe’s biggest carmaker as part of a management restructure. Volkswagen’s new chief executive, former Audi boss Martin Winterkorn, will take on Bernhard’s brand role when he leaves at the end of the month. Speculation has been mounting about Bernhard’s position as chairman of the VW brand […]
Marketers’ salaries rose by 12% in 2006 after several years of lacklustre growth, but life in the nation’s marketing departments is changing as middle-ranking managers exert more influence and conditions and perks mirror those across the Atlantic. By Hilary Hoolahan and David Reed.
It may lack the glamour of YouTube and MySpace, but a backwater on the e-market has the revolutionary potential of the Model T Ford.
The luxury brand suffered for its high-profile links with ‘chav culture’, but as sales pick up it faces controversy over plans to close a Welsh factory and move production to China.