A survey conducted before and after the high-profile Torch protests shows opinion against, but also for, Beijing as host has increased, and brands that are sponsoring London 2012 are held in high regard
Nando’s has evolved from its South African roots to a recognisable UK high street brand. It has now set its sights on expansion with the appointment of a UK marketing director. By Martin Croft
The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting
Marketers who still refer to internet users aged over 50 as silver surfers are not only patronising, but are failing to differentiate sub-groups of this expanding population that includes the UK’s most affluent consumers
For Mates to mount a serious challenge to market leader Durex, it needs to reposition itself as the condom of choice for teenagers. Kate O’Flaherty learns that sponsorship, not advertising, is the key
As more consumers make the switch to premium freeze-dried instant coffee, can Douwe Egberts cash in by highlighting the emotional benefits of the brand? asks Camille Alarcon
Despite forecasts of an impending economic slump, The Chartered Institute of Marketing’s latest Marketing Trends survey reveals that marketers believe their futures need not reflect the bleak view
Howard grates on us, BA dissapoints us, but we trust them. So what makes us traust a brand? asks Victoria Scott
The results of this year’s Reader’s Digest Trusted Brands survey are in, showing which brands keep the customers flocking back, which turn them off, and what qualities about a brand engender consumer trust
Chief executive Arun Sarin may have left Vodafone in rude health, but how well will his successor be able to position the mobile phone brand as a communications powerhouse? asks Rufus Jay
This is the second year that Marketing Week and BrandIndex, a subsidiary of the extremely well-known market research company YouGov, have got together to publish a list of the UKs top brands. If this were a TV awards show, at this point we would say that these were the only awards that mattered, because they were voted for by the viewers. We can say much the same thing about the tables that follow and with considerably more justification than many TV awards shows can claim, if recent admissions by a number of broadcasters are anything to go by.
As competition in the hotel market intensifies, brands must focus on search engine optimisation, differentiation and Generation Y if they are to maintain the impressive growth of the past five years
Faced with competition from supermarkets and online, WH Smith has gone back to its roots, found a ‘goldmine’ in the travel outlet sector and is now moving in on Paperchase. By Sonoo Singh
Mars has pulled its only major new product development for 2008, Mars Fling, over concerns that it could not produce enough stock for the launch. The launch of Mars Fling, which has already been test marketed in Australia, was originally planned for the first quarter of this year (MW November 29) but was put back […]
Google has hit out at Viacom’a 1bn lawsuit against video sharing site YouTube for “threatening” internet freedom. The search giant’s claim comes in legal papers submitted to a Manhattan court.