YouTube and other social networking websites could be the subject of a government crackdown following claims online videos are fuelling a spate of violent crimes. Senior ministers are urging MPs to debate the issue when the Violent Crimes Bill is discussed in Parliament next week. Commons leader Jack Straw yesterday admitted he was glad the […]
While its ethical stance has been a boon, inconsistent communications and outlet formats have prevented the Co-op becoming a major retail player, says Ian McCawley
Incisive Media did all the market asked of it, but found a buyout was the best way to finance expansion. Will others follow its example?
Concerns about our diet and the rising obesity have created a boom for ‘healthy’ brands, but consumers remain split on the ways food producers and government can help us to eat better
An in-depth study of the way viewers spend their leisure time shows that TV companies underestimated the over-50s, says Claire Salmon
Marketers have increased their budgets for the first time in 18 months, according to the Institute of Practitioners in Advertising’s Q3 Bellwether Report, released today.The quarterly survey of marketing spend reveals a modest upward revision to budgets – with online ads and direct marketing having the strongest gains – and marks an end to budget cuts seen in the past five quarters.
Never the most fashionable of brands, KFC has weathered the healthy living debate in the UK by sticking to its guns while high street rivals dithered, says Mark Choueke
Russia has a growing consumer market that has so far been beyond the reach of most Western brands. But that is changing, at least for those that are willing to learn and respect local sensibilities.
Environmental concerns can no longer be ignored, and marketers should be at the forefront of a greener economy, says Rita Clifton
Google, the internet search giant, is reportedly in discussions about an 855m swoop for video-sharing site YouTube. The Wall Street Journal reports that talks between the two companies are ongoing, although both sides have refused to comment. California-based YouTube was founded in February last year and has rapidly become one of the most popular websites, […]
Google has snapped up YouTube for $1.65bn (884m), just 19 months after the video-sharing website launched. The deal brought a swift conclusion to talks that began only last week and has pre-empted a bidding war for the site, which Wall Street analysts believed would have involved Yahoo! and Disney, among other media companies. Chad Hurley, […]
A financial services offer and a move away from the over-loaded home makeover market – is B&Q’s formula for regenerating the business, says Nathalie Kilby
Although consumers now receive messages from a vast array of media channels, the popularity of word-of-mouth marketing shows they still trust the opinions of consumers over those of marketers
Brands can only benefit from gaining a much more detailed picture of their local and regional audiences, says Robert Ray
Mastercard Europe has appointed a chief marketer following the departure of European sales and marketing director Jeremy Nicholds to rival Visa earlier this summer. Pedro Rangel will take the title of group head of marketing and will be based in Brussels. Previously he was senior business leader for marketing in Mastercard’s Latin America and Carribean […]