Finding the best price for a product can be hard work, even more so if you’re dealing with financial products where a range of companies offer similar deals. Moneysupermarket helps overcome this hurdle by providing price comparison information across eight subjects. Indeed, its homepage boasts: “One search for cards, loans, insurance, mobiles and more.” The […]
Research appears to show that although TV and online advertising influence purchase and response in their own rights, they are much more influential when brands use them in tandem
The National Trust stands accused of being stuffy and standoffish, but that could change with a new digital strategy to connect with the masses and an effort to show its campaigning side. By Rufus Jay
Mastercard is launching a campaign targeting football fans travelling to Moscow for the Champions League final tomorrow (May 21). The campaign will run for one day on 51 of JCDecaux Airport’s digital airport panels in Heathrow’s terminal 5. The ad, which was planned and booked by IPM and Universal McCann, features a football pitch covered […]
Mars Planets, the confectionary brand, is launching the first radio show on MySpace. The weekly show, which will be presented by Alex Zane, will air on June 12. MySpace Mars Planets Radio will also invite a MySpace user to co-present the show with Zane and each week listeners will vote on whether they should stay […]
Prime Minister Gordon Brown is launching regular Q&A sessions that will be open to the public on YouTube. It is the first major online initiative by Number 10 since former adman David Muir was appointed to lead its media strategy.
Consumers’ growing awareness and confidence with online shopping is forcing brands to raise the bar and create integrated search and website sales strategies as well as ease the purchasing process
With new competitor Cadbury’s Trident entering the chewing gum market, will the backing of Mars be enough to continue Wrigley’s unrivalled success as market leaders? asks Rufus Jay
Scandal and controversy is no stranger to a tabloid title like The Sun. But beyond the brash headlines, whether launching a limited edition underwear collection, or more recently, deliberating a move into the drinks market with a branded beer (MW last week), it has come a long way from its humble print beginnings. And while […]
Despite the controversy surrounding the Beijing Olympics, sponsors are set to get value for money from their investment because the Chinese have a welcoming attitude to corporate sponsorship
While television broadcasters attempt to put recent scandals behind them, research shows that viewers have lost faith in the integrity of the medium and are not yet ready to forgive and forget
Mastercard has tended to pip Visa to the post in the race for consumers’ wallets, powered ahead by its ‘Priceless’ ads. But Visa’s new campaign could give it a run for its money. By Catherine Turner
One way of looking at the Mars/Wrigley deal is that it is a back-handed compliment to Cadbury’s strategy under the leadership of Todd Stitzer. Cadbury has had the wit to play to its strength and minimise its weakness. Its weakness is its struggling soft drinks business which it had hoped to sell, but which it […]
Aviva has confirmed that it will axe the historic Norwich Union insurance brand 10 months after incoming group chief executive Andrew Moss first mooted the plan. The move marks the final phase of its strategy to use the Aviva name as its global consumer brand. The insurance company’s Commercial Union Poland and Hibernian brands will […]
Can Sex And The City or the US marines remove advertising to women from hackneyed appeals to vanity and cynical exploitation of insecurity? Back in the Fifties, marketing in the US was a simple, unsophisticated affair. There were three major national television networks alongside clearly defined regional newspapers and local radio stations. In that world […]