In search of an identity
Marketing WeekAmid concerns about asset stripping following a multi-million pound takeover last year
Amid concerns about asset stripping following a multi-million pound takeover last year
Online word of mouth has become a much more widely used source of information, but marketers should pay attention to what is being said about their brands offline as well as on the internet Marketers are keen to leverage word of mouth (WOM) in their campaigns but they need to bear in mind that there […]
Royal Bank of Scotland (RBS) is understood to be considering selling its insurance business, which includes the Direct Line and Churchill brands, in a bid to raise money. It is expected to outline strategic options for the division tomorrow (April 22) at its annual meeting. RBS, Britain’s second biggest bank, is also expected to reveal […]
Watching video clips, TV programmes and films on computers and mobile devices is no longer just for ‘techno-geeks’, cross-screen content is popular across all generations and sectors of society
Agencies are making less money than they used to and, as a result, their creative output is suffering. Clients will get what they pay for, so must view agency relationships as serious areas for investment
H㠧en Dazs was responsible for creating the super premium sector for ice cream, but rivals have now gone beyond the luxury brand’s yardstick. Rufus Jay asks whether there is a way back
The Advertising Standards Authority (ASA) has responded to news that Ryanair is referring the standards body to the Office of Fair Trading (OFT) by confirming it has already lodged a complaint against the low-cost carrier. The ASA has referred Ryanair to the OFT for “persistent failure to abide by the Code of Advertising Practice (CAP)”. […]
A VW Polo ad featuring a singing dog has sparked 500 complaints to the Advertising Standards Authority (ASA), but the regulator says it will not investigate. The 30-second execution by DDB London features a Jack Russell “singing” in the front seat of a car, but then cuts to shots of the animal shaking and cowering […]
VW website wins award for DDB
The Wrigley Company is expanding its Extra and Orbit Complete brands with a raft of new launches. The new products will hit shelves at the end of April.
While it has always been a big seller, the reinvigoration of the cider market by ‘over-ice’ drinks means Strongbow will need to keep innovating if it is to maintain recent growth, says Sonoo Singh
Such is the complexity of green issues that consumers are seeking leadership and guidance from brands, and they increasingly expect this to be achieved through action – such as M&S’s Plan A
Far from going downhill, the one-time Anita Roddick empire has been given a shot in the arm by Paris- based cosmetics giant L’Or蠬. But it needs to push its green credentials further, says Camille Alarcon
Just under a year ago, eight of the UK’s most powerful chief executives stood side by side with then Prime Minister Tony Blair and pledged to take action against climate change. Robert Lester learns the Together initiative has done much to reduce CO2 emissions, but there is a long way to go
When Media Planning Group (MPG) scooped the 20m Nationwide media account last week on the strength of its digital offering, it signalled a new commitment from the UK’s largest building society to develop its media strategy.