Uncategorized

Nationwide should try to be more interesting

Marketing Week

Until now I’ve been “slightly interested” in the debate (MW December 8) concerning Nationwide’s decision to come out of sports sponsorship and return to mainstream advertising (while swimming against the rip tide of brands coming the other way). But it suddenly struck me (better late than never), it’s a very simple issue that has nothing […]

Sponsorship industry condemns Nationwide move back to TV ads

Marketing Week

Nationwide’s decision to end its sponsorship of the Football Association in favour of increasing its television spend “flies in the face of established wisdom”, according to sponsorship experts. The building society, which during the past ten years has been an official partner of the England team and of the FA Cup, announced last week that […]

Argos teams up with Help the Hospices

Marketing Week

Argos is teaming up with charity Help the Hospices to launch a customer donation scheme in an effort to raise &£250,000 in two years. Tick To Give enables consumers to make an additional 20p payment by marking a box when placing an order with the retailer. The extra cash will be given to the hospice […]

Argos hands financial services brief to Black Hole

Marketing Week

Argos Retail Group Financial Services (ARGFS) has appointed direct marketing specialist The Black Hole to handle its below-the-line business following a three-way pitch. The agency will work on acquisition, retention and customer management for the Argos and Homebase financial services brands. The Black Hole worked on the launch of the original Argos Card in 2000 […]

Bentley appoints Volkswagen man as global marketer

Marketing Week

Bentley Motors has appointed the head of Volkswagen’s North American operations, Len Hunt, as global sales and marketing director. Hunt will join the company on November 1, and will report to chairman and chief executive Dr Franz-Josef Paefgen. He replaces Adrian Hallmark, who goes in the other direction to head Volkswagen in North America. Bentley […]

Audi appoints Volkswagen boss to head UK marketing

Marketing Week

Audi has appointed Volkswagen Commercial Vehicles marketer Nigel Brotherton as head of UK marketing. Brotherton replaces Gary Savage, who becomes head of operations. Both will report to new UK director Jeremy Hicks. It was reported that former Skoda marketing chief Chris Hawken, who has been at Volkswagen in Singapore for the past three years, was […]

Direct Line poaches Mike Tildesley

Marketing Week

Direct Line has poached More Than marketing director Mike Tildesley to join the company in the same role. Peter Corfield, who had been overseeing the role temporarily, will return to his role as marketing director at sister company Churchill.

OFT rules against Mastercard

Marketing Week

The Office of Fair Trading (OFT) says that Mastercard and the banks that issue its credit card overcharged customers between 2000 and 2004. Mastercard has since changed its charging practices, but the OFT says it may still face a fine. Mastercard is set to appeal.

Will a change of agency help put Argos back on track?

Marketing Week

Richard E Grant’s rock star character Zac may find that his supply of Argos goods, sourced by his enterprising assistant Pam, is about to dry up as the retailer is on the verge of appointing a new advertising agency. Argos is in final discussions with Clemmow Hornby Inge over its &£35m advertising account. The move […]