Mars is taking the groundbreaking step of selling real products on Facebook (MW last week). But, after the recent backlash against the site’s advertising platform Beacon, brands must tread carefully when trying to engage with consumers through social networks, warn industry experts. The Mars Celebrate application allows Facebook users to send actual gifts rather than […]
Volkswagen is extending its low emission BlueMotion range to include Golf, Jetta and Passat models. BlueMotion, which VW defines as the most efficient car in each of its ranges, was previously only available on Volkswagen Polos. In each BlueMotion vehicle, a combination of revised aerodynamics, optimised gear ratios, a new turbocharger and hard compound tyres […]
Packaged goods giant Mars will become the first advertiser to sell actual products on Facebook, a move aimed at building the commercial credentials of the social network. The deal follows the recent backlash around the launch of Facebook’s Beacon, an advertising platform that allowed brands to pump ads without user consent. Facebook was forced to […]
Low cost airline Ryanair is looking for financial partners in the UK after unveiling a car insurance product in Ireland. The carrier, which runs subsidiary financial company Ryanairmoney.com, says it is keen to extend its offering beyond the company’s domestic market after launching its No Nonsense Car Insurance in Dublin this week. The insurance product […]
Becoming a fashion label failed to pay dividends for Louis Vuitton – the world’s most counterfeited brand, but can a new TV and cinema ad re-establish LV in the luxury sector, asks Kate O’Flaherty
Despite a slowdown in the rate of credit spend, a report shows that many consumers continue to borrow, and public concerns about debt still need to be addressed by lenders and policy makers
Mars UK is gearing up for the launch of a product that contains three flavours in one sweet. Starburst Twisted is due to be launched later this spring. The launch could cause problems with rival confectionery giant Cadbury, which is due to launch a new chocolate bar called Creme Egg Twisted after Easter (MW January […]
Volkswagen has promoted Robert Hazelwood to run the Skoda marque in the UK following Chris Craft’s move to the main VW brand (MW January 31). Hazelwood, who was previously director of Volkswagen Commercial Vehicles (VCV), takes over at Skoda on March 1. Hazelwood has been with Volkswagen Group UK since 2005, when he joined as […]
Low-cost airline Ryanair is cutting its marketing budget after announcing a 27% drop in profits for the last quarter of 2007. The move is likely to reinforce the company’s policy of using controversial one-off press ads, which are frequently banned by the Advertising Standards Authority, to promote its fares. Announcing its third quarter results, the […]
The News of the World has invested heavily in Fabulous, its new glossy magazine aimed at women readers and more upmarket advertisers. Will the strategy work? asks Camille Alarcon
By taking their inspiration from the aristocratic patrons of Renaissance artists, brands could forge themselves a positive role in the music industry, says Giulio Brunini
Despite fears within the advertising industry, TV viewers have not been using their digital television recorder boxes to skip ad breaks. In fact, research shows they are actually choosing to watch more
The online environment is one we are now all familiar with, as consumers, marketers and analysts. Yet it is evolving at an extraordinary pace, with the landscape being constantly remodelled through seismic shifts that can have significant impact on brands and their advertising agencies. Read more Click here to read the Interactive Five Digital Edition […]
MBNA’s rebranding campaign needs to engage increasingly savvy consumers with something new, if it is to improve its tarnished reputation in a highly competitive market, says Kate O’Flaherty
The Web has changed both the market and consumer behaviour. Advertisers must adapt if they are to succeed in a fragmented environment, says Rob Proctor